Hey, I wanted to talk about this issue to see if anyone has an answer. I’ve been stuck for a month, shopify customer support, meta and tik tok ads support all don’t know what happened and they blame the issue on “a difference in definitions”. But, the truth is that meta ads and tik tok ads say My ads get hunderds of clicks, about 1/3 of them converts to landing page views, but shopify only said I had a few website visitors. For instance, yesterday, tik tok ads said I had 123 clicks, 47 landing page views and shopify registered only 5 customers from tik tok ads on my webiste. The issue appeared when I did major changes to my theme as I re-structued by business, and I switched from AutoDS to selfnamed cosmetics as my supplier. But, I changed meta and tik tok pixels, I even bought a different shopify account and started from scratch using a different theme but nothing worked. I even tried linking an almost empty dawn theme to see if the issue might be website loading speed (that page had 1.2sec mobile loading speed), but the results were the same… Did anyone ever fix that issue that they encountered?
Hi there,
What you are experiencing is a common issue when changing themes.
I highly recommend using dedicated Pixel apps for both the ad platforms (TikTok & Meta) to avoid all of this. That way, you don’t have to get caught up in all the theme changes and issues you are currently experiencing.
- Meta / Facebook Pixel App: The “Meta & Facebook Pixels by AdNabu” app for Shopify supports server-side tracking (Conversion API) and installs without any manual theme editing. This helps capture conversions even when browser tracking is blocked (e.g., iOS 14+).
- TikTok Pixel App: Their “Nabu for TikTok Conversion Pixel” app allows you to install unlimited TikTok pixels, track full order value (including tax & shipping), and manage advanced matching + deduplication.
Let me know if you have any questions regarding the apps.
Hey there @user2414 just like the previous comment has already mentioned, you should try downloading the pixel apps for any social media platform where you would be running ads from. In your shoes, before I do that, I would first run some basic troubleshooting such as clearing cache cookies on my browser and maybe even loading the store on a new separate one if possible.
The discrepancy between ad clicks and Shopify visitors is often caused by:
Customer Privacy Settings: Check Online Store > Preferences > Customer Privacy. If set to “Collection after consent,” switch to “Collected before consent” as this blocks analytics for visitors who don’t accept cookies.
Pixel/Tracking Issues: After major theme changes, use dedicated pixel apps from the Shopify App Store (for Meta/TikTok) instead of native integrations, as they provide more reliable server-side tracking.
Test the privacy setting change first, it often resolves this issue immediately.
You’re paying for clicks that never even reach your store — that means every cent is being burned with $0 chance of a sale.
Not just today… but tomorrow, next week, and the entire Q4 if this isn’t fixed 
This issue usually comes from:
• Broken tracking or redirects
• Landing page load failure
• Conversion blockers stopping visitors instantly
I fix these exact Shopify problems so your ad spend actually turns into real visitors → buyers. One small fix here can unlock the sales you’ve been expecting.
If you want, I’ll take a quick look and show you exactly why your money isn’t converting — free.
You can reach me fast here:
LinkedIn: https://www.linkedin.com/in/opeyemi-toluwalope-a0891b38b
WhatsApp: +2349156511010
Let’s stop the waste and start getting the sales you’re paying for 
