I have a high SEO score but very low traffic

Topic summary

A store owner achieved a perfect SEO audit score (100) but is experiencing minimal traffic and questions whether this is normal or indicates a problem.

Key Issue:

  • High technical SEO scores don’t directly translate to traffic
  • The disconnect between optimization metrics and actual visitor numbers

Expert Response:

  • Perfect SEO scores are merely foundational—comparable to having a clean, organized physical store
  • Real traffic growth typically requires 12+ months to build trust and authority
  • New sites experiencing low traffic is completely normal

Recommended Actions:

  • Create helpful, relevant content
  • Gather customer reviews to build credibility
  • Target specific, achievable keywords rather than broad terms
  • Maintain patience while organic traffic develops naturally

The discussion remains open but establishes that technical SEO optimization alone is insufficient—sustained effort in content creation and trust-building is essential for traffic growth.

Summarized with AI on November 1. AI used: claude-sonnet-4-5-20250929.

I’ve already implemented all the best practices I could find for SEO and my SEO score is 100 on auditing sites but I’m barely seeing any traffic on my store. What am I missing? Is this normal? Does it take a lot of time to start seeing traffic or am I doing something wrong?

What is your URL? That is really the only way I can know what is being missed.

https://store.valiantsheep.com/

Welp, you’ve learned a valuable lesson: your SEO score has nothing at all to do with your traffic. But I’m sorry to hear you’re struggling to get traffic - this is the most common problem merchants face, so you’re not alone. You’re in good company.

Perfect SEO scores are just the foundation - like having a clean, well-organized store. Real traffic comes from building trust over time (usually 12+ months). Focus on creating helpful content, getting customer reviews, and targeting specific keywords you can actually rank for. Keep working on your store while traffic grows naturally - this is normal for new sites.

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