https://www.denahome.co/ I would be very happy if you share with me the things that should be missing in my store, I would be very happy if you share with me the things that should not be, I would like to see my deficiencies
Hello @DenaHome
I have spent some time checking your store contents and there exist something missing on your store indeed. Here are the details attached below for your reference, you can take a look and correct them in time. Thank you!
- The page meta description is missing. When I access your store source code page, I can see meta title only. It is very unusual to see such situation, as normally the meta title and meta description exist both on a store. You should further check if forget to add meta description from Shopify admin page by accessing Online store-Preferences or the backend code is broken and result in missing meta description issue.
- The image alt text content is missing. I have detected out 19 images lacking of alt text contents on this Collection page below and to better let you know what I said here, I have listed some of the image URLs and you can further check from Shopify admin page and access related collection pages to add the alt text content directly.
https://www.denahome.co/cdn/shop/files/pixelcut-export_22.webp?v=1734602541&width=533
- Apart from the meta description and alt text, your website has another unusual situation when I search on Google. You have excessive meta description issue on some product pages. The recommended length of meta description should be between 100-200 characters and if your meta description is too long, it will fail to display key information completely in search results and make visitors or your potential customer feel hard to know what you sell and highlights directly. Therefore, you had better update them and optimize by shortening the length accordingly.
Lastly, if you want to optimize store page contents in a further way and let visitors have a better user experience when searching on Google, you can consider doing an SEO Check under a steady frequency. I hope my feedback raised here can make your store get more sales and attract plentiful customers in the future. Cheers!
Hi @DenaHome
What Might Be Missing or Could Be Improved#### 1. Enhance Product Discovery and Search Experience- Visual Search: Allow shoppers to upload or snap photos to find similar products in your store. This helps customers who find inspiration on Instagram or Pinterest to quickly locate matching items.
- Smart Search: Upgrade your search bar to be typo-tolerant and context-aware, showing suggestions for styles, categories, and related products with image previews. This reduces bounce rates and improves product findability
2. Improve Product Presentation- Use high-quality images and videos that showcase your products in styled room settings to help customers visualize how items fit in their homes
- Add “Shop the Look” features where customers can buy entire room setups or coordinated items easily
3. Build Trust and Reduce Purchase Anxiety- Display customer reviews and testimonials prominently on product pages. Apps like Judge.me or Loox can help.
-
Show security badges and accepted payment methods clearly.
-
Clearly communicate shipping times, return policies, and guarantees to reassure buyers
4. Simplify Navigation and Checkout- Ensure your navigation is intuitive and categories are easy to browse. Consider adding filters by style, color, price, or room.
-
Enable guest checkout and minimize checkout steps to reduce cart abandonment
-
Display real-time stock and delivery info to set clear expectations
5. Increase Average Order Value (AOV)- Use upsell and cross-sell techniques by recommending complementary products or bundles.
- Offer incentives like free shipping thresholds or free gifts when customers spend a certain amount
6. Add Urgency and Incentives- Use limited-time discounts, countdown timers, or low-stock alerts to encourage faster purchase decisions
- Promote seasonal sales or exclusive collections to create excitement.
7. Improve Site Speed and Mobile Experience- Compress images and optimize code to ensure fast loading times, especially on mobile devices2.
- Test your site on various devices to ensure smooth browsing and checkout.
What Should Not Be on Your Store (Common Pitfalls to Avoid)- Overwhelming or cluttered layouts that confuse visitors. Keep design clean and focused.
-
Outdated or low-quality images that don’t inspire confidence.
-
Hidden or complicated shipping and return info that frustrates customers.
-
Forced account creation before checkout, which causes cart abandonment.
-
Broken links or slow-loading pages that increase bounce rates.
Bonus: Boost Sales with BiDeal Bundle Volume Discounts App
I strongly recommend integrating the BiDeal Bundle Volume Discounts app on your Shopify store. This app support you:
-
Create attractive product bundles and volume discounts that encourage customers to buy more.
-
Display discount progress bars and free shipping thresholds to motivate larger purchases.
-
Seamlessly integrate with your theme and checkout for a smooth user experience.
-
Increase average order value and conversions without complex setup.
Many home decor stores have seen significant sales growth by using BiDeal’s features to offer bundles and tiered discounts.
Hi, DenaHome,
I have analyzed and audited your site and found the following inconsistencies that could impact your site’s ranking.
- Execute a Link Building Strategy:High Priority
- Include a meta description tag: High Priority
- Reduce your total page file size: Medium Priority
- Increase length of title tag: Medium Priority
- Update Link URLs to be more human and Search Engine readable: Low Priority
- Add Alt attributes to all images: Low Priority
- Create and link your X profile: Low Priority
- Use your main keywords across the important HTML tags: Low Priority
- Optimize your page for Mobile PageSpeed Insights: Low Priority
- Optimize your page for Desktop PageSpeed Insights: Low Priority
- Add an SPF record: Low Priority
- Implement an analytics tracking tool: Low Priority
- Add Local Business Schema: Low Priority
- Create and link an associated YouTube channel: Low Priority
- Create and link an associated LinkedIn profile: Low Priority
- Remove any Deprecated HTML: Low Priority
- Remove inline styles: Low Priority
- Remove clear text Email Addresses: Low Priority
You should focus on addressing these issues to improve both your search rankings and overall business performance. If you need help with any of these areas, feel free to reach out and we can discuss further.
Hi @DenaHome ,
I’ve taken a look at your store denahome.co and would like to share a few important observations and areas for improvement:
1. Performance: Your store’s performance scores are quite low — 31 on mobile and 37 on desktop — which may lead to high bounce rates; optimizing images, reducing unused JavaScript/CSS, and improving server response time is recommended.
2. SEO Optimization
-
Meta Title: Too short – it should be more descriptive and include primary keywords.
-
Meta Description: Missing entirely – adding this can improve click-through rate from search engines.
-
Image Optimization:
-
22 images are missing ALT tags – this affects accessibility and SEO.
-
75 images are missing TITLE attributes – this impacts user experience and hover tooltips.
-
3. Code Quality (W3C Validation)
- HTML Validation: The site has 544 errors, warnings, and informational messages according to W3C standards. This could negatively impact SEO and cross-browser compatibility. Prioritizing semantic and error-free HTML will improve both performance and maintainability.
https://validator.w3.org/nu/?doc=https%3A%2F%2Fwww.denahome.co%2F
Hii @DenaHome , I’ve thoroughly reviewed your store (denahome.co ). Below are my observations in your store-
SEO Assessment
After analyzing your store on Google Page Insights, your SEO score is 85, which is ok, but you need to improve to cross 90. Your Homepage lacks rich descriptions, target keywords (like “home decor,” “kitchen accessories UK”).I cannot see any blog or content hub in your store, as without informational content, it misses out on SEO-rich posts, long-tail traffic, and content marketing.
Suggested Improvement
Add on-page copy with keywords: Try to add keywords on pages as a brief introductory paragraph on the homepage, enriched with target terms like “affordable UK kitchenware” / “home comfort solutions.”
Implement product schema & alt tags: Ensure every product image has descriptive alt text and each product page includes schema markup. Alt tags play an important role in SEO Rankings.
Mobile Performance Insights
I have reviewed your store on Google Page Insights, and here is the report - https://pagespeed.web.dev/analysis/https-www-denahome-co/ggl3mkreix?form_factor=mobile. As per the report, your Overall performance score is too low, as your LCP and TBT are high.
Here are some suggested solutions you should implement to make the changes -
Lazy Load JavaScript
Use lazy loading for non-critical elements, such as images, widgets, and product galleries. Lazy loading is one of the best practices for optimizing the store in Shopify. Lazy load widgets and external scripts to improve page speed.
For example -
if (window.scrollY > 200) {
const script = document.createElement(‘script’);
script.src=‘lazy-loaded-script.js’;
document.body.appendChild(script);
}
Defer App Scripts on Demand
You can dynamically load app scripts only when necessary, which improves load performance by preventing blocking of the main thread. Add logic to lazy load apps based on user actions, such as scrolling to a certain section or adding a product to the cart.
For example -
window.addEventListener(‘scroll’, function() {
if (window.scrollY > 500) {
const script = document.createElement(‘script’);
script.src=‘https://example.com/app-script.js’;
document.body.appendChild(script);
}
});
Limit the Number of Nested Elements
Reduce unnecessary levels of nesting in your HTML. Excessively deep nesting increases the complexity of the DOM, making it more expensive for the browser to render. Use simple, flat structures for lists and grids (like product displays or collections) to avoid over-complicating the DOM. For example, avoid nested
s and s.
For example -
Product Name
Product Name
Alternatively, if this manual work is time-consuming and effort-intensive utilization then i would recommend try Website Speedy - an Shopify optimization app that is automated to solve the speed related problems of store by optimizing javascript, font, css and other related errors.
Overall Vibe / First Impression
Initial Feel:
DenaHome is stylish, clean, and gives minimalist modern decor energy. BUT… the homepage doesn’t immediately communicate what makes the brand special or why a visitor should care.
So the question is — what transformation does DenaHome promise?
What’s Working Well- Sleek product photography
-
Clean, easy-to-navigate layout
-
Fast site speed (well optimized technically)
1. No Clear Value Proposition
You’ve got 3–5 seconds to make me feel something.
Missing:
-
A headline that explains your USP (Unique Selling Proposition)
-
Subheadline to reinforce it
-
Strong CTA (Call to Action)
Fix:
Add a bold, benefit-driven hook above the fold.
No Emotional Connection or Storytelling
Right now, the store is pretty but cold. There’s no story, no warmth, no emotional reason to buy. Sabri would scream: “People don’t care about your products — they care about what your product does for them.”
Fix:
-
Add a founder’s note or mission story: “Why we started DenaHome…”
-
Create sections that explain how your products improve the customer’s life, not just how they look.
3. Missing Social Proof + Trust Signals
Missing:
-
Reviews/testimonials
-
Star ratings on product listings
-
“Trusted by 10,000+ homes” type message
-
Trust badges (SSL secure, returns, shipping)
Fix:
-
Add a review app (Judge.me, Loox, etc.)
-
Insert customer photo testimonials or UGC (user-generated content)
-
Place trust icons in the footer or near “Add to Cart”
4. Lack of Scarcity/Urgency
The conversion trick is building urgency (without being scammy).
Missing:
-
“Only X left in stock”
-
“Selling fast!”
-
Countdown timer (optional, if done tastefully)
Fix:
-
Use inventory-based scarcity or time-based offers
-
Example: “This item is trending — 8 people added to cart today.”
Email Marketing Setup = MIA 
Missing:
-
No email capture
-
No pop-up offer
-
No lead magnet
Fix:
-
Create a simple welcome offer pop-up like:
“Get 10% Off Your First Order — Join Our Decor Club Now”
-
Then build an automated email flow (Abandoned Cart, Welcome Series, Thank You)
What Should Not Be on the Site (Trim the Fat)1. Too many sections on the homepage without hierarchy
-
Every scroll feels the same. No section stands out or pulls me in.
-
Use contrast (bigger headlines, strong CTA buttons) to guide attention.
-
Footer overload
- Keep the footer clean. Group links, reduce repetition, and add your brand story/mission statement down there too.
-
“Generic” product names and categories
- Give your products some personality. “Wooden Tray Set” is okay, but “Zen Tray Set – For Calm Mornings” gives it life.
Hi @DenaHome
I browsed DenaHome , and I can tell you’re positioning it as a stylish, comfortable home goods destination. The clean layout, categories for different rooms, and trust-building sections like “Why Choose Us” create a good foundation. To help sharpen the site before scaling traffic, here are a few ideas:
1. Build Immediate Trust & Modern Credibility
You have claims like “1000+ Happy Customers” and “14-Day Guarantee”, but they look generic. Adding verified trust badges (Shopify Secure, PayPal, Shop Pay, VeriSign) near CTAs would feel more credible.
Customer reviews are visible but not very detailed—real photos, dates, or more personal reviews would reassure buyers.Customers are more likely to purchase when they trust the store. You should add product reviews using a tool like ShopReviews ‑ Product Reviews - ShopReviews - Boost your sales with product reviews | Shopify App Store, which makes collecting and displaying real customer feedback seamless
2. Hero Layout & Storytelling
The homepage jumps quickly into promos and products without a strong hero statement. A banner like “Functional & Elegant Home Decor – Free Shipping Today” with a bold CTA (“Shop Living Room”) would anchor visitors immediately.
A short intro block about your brand mission (eco-friendly, functional, everyday elegance) could add personality and make you stand out from generic home stores.
3. Product Navigation & Discovery
Categories are there (General, Kitchen, Bathroom, Garden), but “General” is too vague. Renaming or refining categories will make browsing easier.
Add filters (by price, color, material) so users can narrow down quickly instead of endless scrolling.
Consider a “New Arrivals” or “Trending Now” section to guide buyers to featured picks.
4. Product Pages: Clarity & Readability
Some product listings show confusing labels like “Sold Sale % Off”. If something is out of stock, it should clearly say so; if it’s on sale, highlight only the discount.
Descriptions could be expanded with dimensions, materials, and multiple photos (angled shots, close-ups). This reduces hesitation.
Reassure with clear shipping and returns text near the “Add to Cart” button, not buried in the footer.
5. Consistency & Conversion Nudges
“1000+ Happy Customers” is strong, but the site feels too new for that claim—align credibility messaging with what’s believable.
Add urgency cues like “Only 3 left”, or highlight free shipping deadlines (“Order within 12h for same-day dispatch”).
Consider a first-order discount popup or bundle deal (e.g., “Buy 2, Get 10% Off”) to nudge conversions.
If you’re also selling on Etsy, consider using an app like Etsy Integration ‑ ShopList - ShopList - seamless integration between Shopify and Etsy | Shopify App Store . It lets you sync your products and orders between Shopify and Etsy automatically, saving time and helping you manage inventory more efficiently—perfect for handmade or customized products like yours.
Best Regards,
Waytoapps