Please go to pauladeenshop.com and let me know what you think.
We do get a lot of traffic on the site but our sales should be much more than they are.
Is it the website?
Prices?
Shipping costs?
Topic summary
A store owner seeks feedback on pauladeenshop.com, noting a disconnect between traffic and sales performance.
Key Concern:
- The site receives substantial traffic but conversion rates are underperforming expectations
Specific Areas for Evaluation:
- Website design and user experience
- Product pricing strategy
- Shipping cost structure
The owner is looking for community input to identify which factors may be hindering sales conversions.
At face value, the design is rather bland and blocky. Here are a few things I found.
Your product cards are sharp and uninviting. Same with buttons. Rounding corners, even just a little, can be more visually appealing. There is also a lot of space in between the price and Add to Cart.
What is the price of this Deal of the week?
This is something I am confused about. First, $150 to get free shipping is not the best deal.. Second, this should be an automatic discount, I shouldn’t have to enter a code that’s clearly advertised. For instance you could provide free shipping for $60 or more, or run campaigns with free shipping for certain products.
I like the backgrounds and mockups, but the price ranges could be a little closer.
Finally, I think overall the site could use a little spruce up, you could add some videos of Paula Deen using the tools and ingredients, and change the color scheme.
Your site looks professional and trustworthy, but a couple of little adjustments might increase your conversions. The homepage is busy—consider featuring fewer key collections with bigger lifestyle images. Product pages: Tell more emotional stories and make shipping info more transparent right from the beginning. You might want to experiment with free shipping thresholds and a more streamlined checkout process to cut down on abandonments.
Hey @KarenFaulkner
If you’re looking for ways to stand out and make more sales, I’d recommend exploring 3D and AR technologies.
Modern shoppers really enjoy interactive experiences, which is why more stores are trying 3D or AR previews. These tools help customers understand your products better and even connect with them emotionally. Imagine letting shoppers see your products in their own space before buying.
These solutions are more affordable than it might seem and can make a real difference.