Our business has both a brick and mortar and online store. We utilize all the marketing platforms including email blasts through Shopify. On average, we send about 3-4 emails to our subscribers per week. What are some ways we can improve our marketing strategies to increase our conversion rates for both in store and online sales?
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Try the following:
- Offer personalized experiences to repeat customers to your store.
- Use data analytics tools and AI to enhance personalization and improve customer engagement in your online store.
- Ensure your website has simple navigation and is mobile-friendly.
- Offer multiple payment options and reduce the number of steps during the checkout process.
- To stay ahead of the competition, use AI and implement dynamic pricing strategies.
- Implement loyalty programs to encourage return customers.
- If you run Google ads, use retargeting pixels to retarget interested customers and encourage them to make a purchase. You can install an app like AdNabu Retargeting Pixel, which automatically tracks events like adding to carts and purchases. It is a âbuilt for Shopifyâ app and offers a free plan. The paid plan starts from $19.99/month.
- Use multiple channels like Facebook, TikTok, and Pinterest to promote your products and attract a wider audience.
- Regularly review your store performance and analyze key metrics like conversion rate to identify areas of improvement.
- Encourage customer reviews and seek feedback to continuously improve your products/services.
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Hi there @drdemario Do you currently run any paid ads across Twitter, Tik Tok, or Instagram? That could be another profitable area to explore for your business.
Hi @drdemario
How are you?
Itâs Erlan from Growave
To increase conversion rates for both in-store and online sales, these strategies can be helpful:
- Segment Your Email List. Segmentation can make a difference. Instead of sending the same emails to all subscribers, tailor your messaging based on purchase history, browsing behavior, and customer preferences. Studies show that personalized emails lead to higher engagement and conversions compared to generic emails. 57% of marketers say email personalization has improved visitor engagement.
- Integrate a Loyalty Program. An effective, well-thought-out loyalty program can increase repeat purchases, build stronger customer relationships, and create a seamless shopping experience. By integrating a loyalty program, businesses can encourage shoppers to return, both online and in-store. Growave is a great solution for this because it offers an easy way to manage rewards, referrals, and VIP programs all in one platform. It connects online and offline shopping, making it simple for customers to earn and redeem rewards no matter where they shop. Growave allows you to link QR codes in-store to exclusive online deals, helping bridge the gap between offline and online shopping. This can drive customers to explore more products and complete purchases digitally.
- Leverage SMS & Email Marketing. Growave integrates with email marketing platforms like Klaviyo, making it easy to send personalized loyalty rewards, abandoned cart reminders, and special offers to the right customers at the right time.
- Create Omnichannel Promotions. Offer online-exclusive discounts to in-store shoppers and vice versa. Running connected promotions across different channels encourages more engagement and cross-channel sales.
- Use Retargeting & Social Proof. Retarget website visitors with personalized ads and highlight user-generated content, reviews, or loyalty perks in emails and social media to build trust and increase conversions.
- Optimize for SEO. Improving your websiteâs SEO ensures that your business ranks higher in search results, making it easier for potential customers to find you. By optimizing your content, product pages, and site structure, you can drive more organic traffic and increase your chances of converting visitors into customers. Tools like Ahrefs can help you analyze keywords, track backlinks, and optimize your content to drive more organic traffic and increase your chances of converting visitors into customers.
- Enhance Website Design. A user-friendly, well-designed website improves the overall shopping experience. Make sure your site is easy to navigate, mobile-friendly, and visually appealing. An intuitive layout and fast load times will keep customers engaged and reduce bounce rates, helping to boost conversions.
Good luck!
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Hi there! Itâs great to hear that youâre actively engaging with your customers through various marketing platforms. To improve your conversion rates, you might want to consider a few strategies. Firstly, personalization is keyâtry to segment your audience based on their purchasing behavior and interests, which can make your marketing messages more relevant to each group. This is where an app like Kuma can be really useful, as it can help you create predictive audiences and segment your customers more effectively using AI-driven insights. By doing this, you can tailor your email campaigns and ads to be more appealing to specific customer groups.
Additionally, consider incorporating more dynamic content in your emails or ads, such as personalized product recommendations or special offers based on previous purchases. Also, make sure to analyze the timing and frequency of your emails to find the sweet spot that keeps your subscribers engaged without overwhelming them.
For in-store sales, you could use your online channels to drive foot traffic by promoting in-store exclusives or events. Finally, syncing your audiences directly with platforms like Meta Ads, Google Ads, and others can ensure your advertising efforts are cohesive and targeted effectively. Best of luck with your marketing efforts!
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Hi @drdemario
I can understand where youâre coming from â when youâre running both a physical store and an online store, the challenge isnât just driving traffic but making sure that traffic actually converts into sales. Sending 3â4 emails a week is solid, but the key is making sure those emails (and other channels) are working smarter, not just harder.
Here are a few ways to improve both in-store and online conversions:
1. Smarter Email Segmentation
Right now, sending 3â4 emails to your whole list every week means some people will love it, but others may start ignoring your emails or even unsubscribe.
Solution: break your email list into groups based on behavior.
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Frequent buyers â send them loyalty rewards, sneak peeks, or âVIP onlyâ early access to sales.
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In-store shoppers â send them online-exclusive offers or product bundles they canât get in person.
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Cart abandoners â set up an automated sequence with reminders, maybe even add a small incentive like free shipping.
This way, your emails feel more personal and people are more likely to act.
2. Optimize for Mobile
Most people open emails and click ads on their phone. If your mobile site is slow or hard to use, theyâll drop off.
Solution:
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Test your mobile store speed on tools like Google PageSpeed or GTMetrix.
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Compress product images and reduce unnecessary scripts.
<img src=âproduct.webpâ alt=âProduct Nameâ width
- Make sure the checkout is smooth (Apple Pay / Google Pay are big helpers on mobile).
This is where Website Speedy can really help â site performance upgrades often directly improve conversion rate, because fewer visitors drop off during browsing or checkout.
4. Use In-Store Data for Online Targeting
Your brick-and-mortar is actually a huge advantage, because you have access to real-world shoppers who are already engaged.
Solution:
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Collect emails at the register and tag them as âin-store.â
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Send them campaigns like: *âSince you visited us in person, hereâs free shipping if you try shopping online this week.â
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Retarget them on Facebook/Instagram with dynamic product ads â theyâll recognize your brand and be more likely to convert online.
This way you turn offline visitors into repeat online customers.
5. Test Email Frequency & Content
Sending too many emails can sometimes lower conversions, because subscribers start ignoring them. But if you cut back too much, sales may dip.
Solution:
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A/B test frequency:
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Group A â keep at 3â4 emails per week.
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Group B â only 2 targeted emails per week.
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After a month, compare click rates, conversion rates, and unsubscribes.
Also test content: product education, behind-the-scenes stories, or testimonials sometimes convert better than a straight sales pitch.
Youâre already doing a lot of the right things â steady email activity, multiple marketing channels, and a solid retail presence. The next step is really about making every touchpoint feel smoother for your customers. Small shifts like personalizing email flows, aligning in-store and online promos, and removing friction at checkout can often move the needle more than big overhauls. And since so many conversions are lost because of slow or clunky site experiences, even modest improvements in speed and usability can help lift both online and offline sales..
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You can start easy:
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max 2 emails per month
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add tags to your customers based on what they buy like shoes, flavor, variant, etc depends on your business and products you sell
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customer segmentation is your friend, use customers tags and create super deep customer segments like:
âXXL sizeâ, âsize 43 shoesâ, â4 years old age fitâ, âorganic loversâ
- use these audiences to feed the native Shopify email, fill the subject and the body with the audience needs accordingly. No fluff, just relevant products â relevance > design
Hi @drdemario,
In addition to driving basic conversions, you can also focus on increasing your Average Order Value (AOV) through cross-selling. This means encouraging customers to purchase more items per order rather than just a single product.
If you donât have time to manage upselling and cross-selling manually, Zotasell can help with its AI-powered solutions. Simply install the app from the Shopify App Store, activate it, and let the AI do the work for you.
Besides, you can see some success stories here. Hope you will see positive results soon. 
Hey @drdemario
You can segment emails based on behavior, Personalize content (name, recommendations) Offer exclusive discounts or perks, use retargeting ads for abandoned carts and drive traffic via Redditt promotions.
Hi there,
Welcome to the Shopify Community!
It seems that your current email marketing strategy may not be delivering the best results for your store. Iâd recommend exploring cross-sell and upsell strategies instead, as they can help you increase sales more effectively.
Here are two apps from AOV.ai that you may find useful:
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AOV.ai Bundle app
Sell more in every order with multiple bundle types, such as smart volume discounts, AI-powered âFrequently Bought Together,â fixed bundles, or customizable bundles where customers can build their own sets. -
AOV.ai Free Gift app
Easily create promotions like BOGO (Buy One Get One) and Free Gift with Purchase campaigns.
Both apps include 24/7 live chat support, so youâll always have assistance whenever you need it.
Additionally, you may want to review your storefront design. The way collections, products, and navigation are organized can significantly impact the shopping experience.
For example, if your store doesnât currently display product reviews, I highly recommend using a review app. Showing product rating stars on your Home page or Collection page helps attract customers and build trust, since many shoppers check reviews before making a purchase.
It would be wonderful if you could review your store in more detail and share your feedback with us. Thank you so much!
Best regards,
Lydia
AOV.ai Support Team
@drdemario Youâre already covering the basics with consistent email, but sending 3â4 blasts a week can sometimes tire out subscribers. A few ways to lift conversions both online and in-store:
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Segment smarter: Split campaigns by purchase history, engagement, and even location. For example, send âstore-onlyâ coupons to people within a certain radius of your shop.
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Add channels: Layer in SMS or WhatsApp or Moile App for time-sensitive promos â they cut through much faster than email.
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Trigger-based flows: Abandoned cart, back-in-stock, and post-purchase sequences almost always outperform generic blasts.
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Bridge offline + online: Exclusive in-store drops, âbuy online/pick up in store,â or QR codes in-store that link to digital offers can connect both sides of your business.
On the tools side, there are a few Shopify apps worth looking at:
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Super QR Code â turns QR codes into smart marketing triggers for in-store shoppers.
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Super Local Delivery â helps streamline local orders and same-day deliveries.
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Apploy App Builder â gives you a branded mobile app with push notifications, loyalty features, and in-app exclusives that drive both repeat online orders and store visits.
All three can complement your current email marketing and create a tighter loop between your brick-and-mortar and online presence.
Would you like me to sketch a sample campaign flow showing how these tools could work together?
Iâve been in the same situation b4, sending 3-4 emails per week but CTR and conv stayed low. What really helped me was a few simple tweaks:
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Seg your list. VIPs, recent buyers, and inactive ppl should get different messages. It feels more personal and boosts opens.
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Keep each email focused. 1 email = 1 goal, 1 CTA, 1 landing page. Much easier for readers to follow.
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Check the site flow. My checkout had too many steps and ppl dropped off. After I simplified it and showed shipping info upfront, conv went up.
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Add small upsells. AOV grew when I added âYou may also likeâ suggestions in cart and post-purchase emails.
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Test small stuff. Even subject lines or CTA wording can make a diff btw ignored and clicked.
Itâs a mix of small tweaks, but together they really helped my conversion rate both in-store and online. Hope a couple of these give you ideas to test too!
Youâre doing great with email already, one thing Iâd look at is increasing average order value rather than just pushing more traffic. Upselling and bundling work really well for that (ex: suggest complementary items or âbuy together and saveâ offers). Optimizing the cart can make a big difference too. Tools like iCart let you add upsells, bundles, or even a free shipping progress bar right in the cart, which nudges people to add more before checkout.
On email, 3â4 per week is fine if theyâre segmented and relevant, try personalizing it by behavior (first-time vs repeat buyers) and donât forget to use email to drive in-store traffic with exclusive promos or events. Also, connect your online + offline data through Shopify POS so you can personalize follow-ups. Even small tweaks here can have a big impact on both in-store and online conversion rates.
Hi there,
A few ideas that might help you boost conversions both online and in-store:
1. Rethink Email Frequency & Segmentation
- 3â4 emails per week can sometimes lead to fatigue. Consider segmenting your list by purchase history, location (online vs. local shoppers), or interests.
- Send fewer but more personalized emails like special offers for local customers who shop in-store, and exclusive bundles for online shoppers.
2. Highlight Cross-Channel Perks
- Offer incentives that connect your online and offline presence. Example: âShop in-store, get an exclusive online discount codeâ (and vice versa).
- Promote in-store events, product demos, or limited drops through your email list.
3. Use Urgency & Social Proof
- Add countdown timers for online sales or âonly X leftâ stock counters. The Countdown Timer Bar from Searchanise Upsell & Marketing could be a great fit. Or consider displaying visitor counter showing how many customers have viewed the product page in the last few hours, use the Searchanise Trusdt & FOMO tool.
- Share customer reviews or user-generated content to build trust.
4. Tap Into Analytics
- Shopify + Google Analytics 4 can help you see which campaigns actually bring traffic and which emails drive sales.
- Hotjar or Lucky Orange can give you heatmaps/session replays to see how visitors interact with your store.
5. Experiment Beyond Email
- Consider SMS marketing for short, time-sensitive promos (high open rates).
- Use retargeting ads on Meta or Google for people who opened your emails but didnât convert.
Hope this helps!
Best Regards,
Upsellise
Hey @drdemario â sounds like youâre already doing a lot right with consistent email outreach!
To boost conversion both online and in-store, personalization is key. Instead of sending the same 3â4 emails weekly, try tailoring content based on customer behavior or purchase history. Thatâs where Zotasell can help â it uses AI to recommend the right products at the right time, increasing AOV and engagement without needing heavy discounts.
Itâs especially effective for stores with diverse SKUs and visual appeal. Might be worth testing if youâre looking to optimize both channels!