Is Internal Linking a part of SEO and is it important?
Topic summary
Internal linking is confirmed as a fundamental and important SEO component. It serves three primary functions:
Key Benefits:
- Discovery & Structure: Helps Google crawl and understand page relationships, identifying which pages hold greater importance
- Authority Distribution: Spreads ranking power from high-authority pages (like the homepage) to other site pages, improving their search visibility
- User Engagement: Guides visitors to related content, increasing time on site—a positive ranking signal
The discussion frames internal linking as the “spiderweb” connecting a website’s pages. A resource link is provided for further reading on implementation strategies.
Yes, internal linking is a fundamental and very important part of SEO.
hink of it as the spiderweb that connects your entire website. It does three key things:
First, it helps Google discover all your pages and understand how they relate to each other, showing which ones are most important.
Second, it helps spread your website’s authority from your strong pages, like your homepage, to other pages, helping them rank higher.
Finally, it keeps visitors on your site longer by guiding them to related content, which is a strong positive signal to search engines.
You can read about it more with our blog here!
Hope this helps!