Curious to learn more about how to leverage Shopify- native email marketing tools and other free resources.
Would also love to learn more about AI strategies and tools to automate + accelerate email marketing. Thank you!
Topic summary
A new Shopify store owner is seeking guidance on email marketing tools and AI automation strategies.
Native Shopify Options:
- Shopify Email offers free service up to 10,000 emails/month with built-in templates, customer segmentation, and basic automation
- Access via Marketing > Campaigns > Create Email in the admin panel
- Shopify Academy and blog provide free educational resources
AI-Powered Third-Party Tools:
Several responders recommend integrating advanced platforms:
- Klaviyo: Deep segmentation and analytics, but complex and pricing scales with list size
- Omnisend: Multi-channel support with robust features
- Mailchimp: AI-driven subject lines and predictive analytics
- Retentionly: Shopify-specific tool with pay-per-email pricing model
Recommended Starting Strategy:
- Begin with 1-2 automated flows: welcome sequences and abandoned cart recovery
- Implement AI for personalized content, send-time optimization, and behavioral triggers
- Use A/B testing with AI insights to refine campaigns
- Leverage customer segmentation based on browsing and purchase history
Status: Discussion remains open with multiple solution suggestions provided but no resolution marked.
3 Likes
Hey @NightBlooms !
This is something I’ve found useful:
Leveraging Shopify’s Native Email Marketing & AI for Automation:
Shopify Email is a great built-in tool for email marketing, offering easy-to-use templates, automation, and seamless integration with your store.
You can create targeted campaigns, segment customers, and track performance—all without needing third-party apps.
For AI-powered email automation, tools like Klaviyo, Omnisend, and Mailchimp integrate well with Shopify and provide AI-driven subject line generation, predictive analytics, and customer behavior-based automation.
AI can help personalize emails at scale, optimize send times, and even auto-generate content based on trends.
To accelerate your email strategy, consider:
- Automating key sequences like welcome flows, abandoned cart reminders, and post-purchase follow-ups.
- Using AI-driven segmentation to send hyper-personalized content based on browsing and purchase history.
- A/B testing subject lines and content with AI-powered insights.
If you’re looking for free resources, Shopify Academy and their blog offer great insights on email marketing best practices.
Hope this helps! If you’re happy with the solution please mark as accepted or solved. 
Hey @NightBlooms ,
Great question, glad to see you’re diving into email marketing with Shopify! There are several native tools and free strategies you can use to get started, and AI can absolutely help scale your efforts.
Here’s a quick breakdown to get you going:
Shopify Email (native tool)
Shopify Email is free up to 10,000 emails/month and integrates directly with your store. You can send newsletters, product updates, or cart reminders easily. Just head to Marketing > Campaigns > Create Email inside your admin.
Free Resources to Level Up
- Use Shopify’s customer segmentation to target based on buying behavior
- Tap into Shopify Academy or YouTube for short, free tutorials on campaign strategy and design
- Explore free templates available inside Shopify Email to save time
AI Tools to Automate + Accelerate
- Look into AI-powered apps that help write email copy, suggest subject lines, or schedule automations based on customer activity
- Tools like Retentionly – AI Email Marketing (our app) help automate cart recovery, welcome flows, and post-purchase emails using AI suggestions and smart triggers. No manual setup needed
Bonus: AI can even help clean your list and reduce spam risks over time
Start with one or two flows, like abandoned cart and thank-you emails, then build from there as you learn what drives results
Feel free to reply if you’d like a walkthrough or recommendations tailored to your store’s setup
Cheers,
Retentionly Team
If this was helpful, feel free to mark it as a solution or give it a like; helps others find it too!
Hey @NightBlooms ,
Great to see you diving into email marketing; it’s one of the most effective ways to build relationships and drive consistent revenue for your store.
Starting out with Shopify Email
Shopify Email is a solid choice for beginners. It’s free for up to 10,000 emails per month and integrates directly with your store, making it easy to send newsletters, product updates, or cart reminders right from your admin under Marketing > Campaigns > Create Email.
That said, Shopify Email is limited when it comes to advanced features like behavioral automation, dynamic product recommendations, or detailed performance insights. If you’re looking to take things further, there are a few great options:
For more advanced tools:
- Klaviyo: Offers deep segmentation and analytics, but can be overwhelming and gets expensive as your list grows
- Omnisend: A well-rounded tool with multi-channel support, but can feel a bit heavy for simple workflows
- Retentionly: Built specifically for Shopify stores, Retentionly – AI Email Marketing gives you the power of advanced automation without the complexity. You can launch welcome flows, recover abandoned checkouts, and send targeted post-purchase emails, all in a few clicks.
Plus, you only pay for the emails you send, not your subscriber count, making it much more cost-effective as you grow
If you’re just starting out, a welcome email and an abandoned cart flow are great first steps. Retentionly makes both easy to set up, and you can expand your strategy from there based on what performs best.
Happy to help if you want a quick walkthrough or suggestions based on your store setup.
Cheers,
Retentionly Team
If this helped, feel free to Like or mark it as the Accepted Solution