I have just moved from Wix to Shopify and also redoing my keyword focus across the website.
You may not see this as marketing but SEO is marketing.
How do I avoid keyword canabilisation when all my products are similar (dog) treats with different flavours but the same benefits.
Many thanks
Congrats on moving from Wix to Shopify! That’s a great move.
Interesting question. I definitely understand the challenge. I wanted to get you the best possible answer so I checked in with our SEO expert, Christina, and she had this to say:
“When you’re stuck with keywords that are shared amongst multiple products consider optimizing the category pages instead. Give the searcher one destination that provides them with all the dog treat options; they’ll like finding a wide selection of products based on their search anyways.
If you still want to optimize the product pages you can look at long-tail keywords for your individual dog treat products, that way they’re unique to one another.”
I hope that helps!