Magnates please help me!

[Magnates]

Hey everyone,

My partner and I launched a premium men’s shirt brand called Magnates earlier this year. We’ve been running for about 5 months now, and despite thousands of visitors and strong engagement, we’re still facing a major conversion problem — only 4 sales total.

Here are our exact numbers from Shopify Analytics since launch:

• 48,663 sessions

• 2.53% added to cart (≈ 1,231 users)

• 0.7% reached checkout (≈ 340 users)

• 0.01% completed purchase (7 recorded orders, 4 real)

• Total ad spend: around USD 8,000

• Average product price: HKD 750 (≈ USD 96)

• Primary market: Hong Kong

• Platform: Shopify

• Ads: Meta (Facebook + Instagram), managed by a professional performance agency (The Boost Group)

Our store, checkout, and payment systems are all tested and functional. We’ve made multiple test orders ourselves — everything works perfectly. We’ve also redesigned our landing/product page, simplified the layout, added social proof, improved speed, and optimized mobile usability.

Despite all this:

• We get hundreds of daily sessions (e.g. 269 today)

• 0% add-to-cart today

• 0 sales in the past 2 months

• Ads have good metrics (CPC often under $0.05, CTR above 2%)
  Yet — people browse and leave.

We’ve tried multiple audiences, ad angles, creatives, and pricing tiers. Still, there’s no traction beyond clicks and add-to-carts.

Our current funnel:

Meta Ads → Shopify Product Page (no homepage detour) → Checkout → Payment

We’re using a clean, minimal brand identity — Scandinavian-inspired premium shirts (Supima cotton blend, stretch fabric). Everything’s positioned as timeless essentials for professionals.

At this point, we’re genuinely confused:

If traffic is relevant, checkout works, pricing is transparent, and product presentation is solid… what else could cause 48k visitors and 4 sales?

Could this be a trust issue (new brand in HK), or is there a deeper psychological / UX mismatch?

Any insights from others who faced similar data patterns (high engagement, low conversion) would be hugely appreciated.

— Kent

Founder, Magnates Limited (HK)

https://magnatesofficial.com

[Howie10]

Yes your insight into trust signals is very important. Having fake reviews is a sure sign of fraud and will fast-track your store to the long list of forgotten defunct Shopify stores. There are only 3 products in your store. You have no Facebook followers. Your address is apparently in a building that houses a company that provides proxy addresses and business documentation. I think your store needs a lot of work to build trust. I think a great way to start is by doing giveaways. If you can spend money on ads that don’t produce fruit, you can certainly give a shirt in exchange for an actual verified review.

[tim_1]

Your instagram button at the bottom does not work, links on FB page lead to 404:

White-background images on a gray-background page and a full-bleed FAQ section on the product page say “we do not have a designer”
Same with the green checkboxes and overly colorful payment cards logos right in the middle of your product page – do not go well with “a clean, minimal brand identity”

Products (/collections/all) page and homepage are the same – images of different aspect ratio, inconsistent imagery – some are low contrast images (bland), some are not.

Then there is a textual logo and “Powered by Shopify”.

All this stuff does not go well with product names you have.

A good designer should help with all this.

Also, now that your site is warmed up, you need to make sure that it’s properly indexed and discoverable in Google.
And try to rely more on organic SEO rather than paid apps – this should save you some money for designer.

[Website_Speedy]

Hi @Magnates

I completely understand how discouraging this feels for you. You’ve done a lot of things right like good branding, ads, layout, and solid traffic, So it’s natural to feel confused when sales don’t match the effort. I’ve seen this situation quite a few times, and it usually comes down to a few areas that just need small changes.

1. Refine the type of traffic you’re paying for

Your numbers show the ads are getting attention, but likely from people who enjoy browsing, not buying.
What to do-

• Switch your ad objective from Traffic or Engagement to Sales/Purchases. It costs more per click, but brings people who actually convert.

• Run retargeting ads that only reach visitors who viewed your shirts or added them to cart. Add a light incentive like “HKD 50 off your first order” to bring them back.

2. Build stronger trust for a new premium brand

Premium pricing needs strong reassurance - especially in Hong Kong where shoppers tend to favor known brands.
What to do-

• Add customer photos or quick reviews (even from early buyers or friends).

• Show your faces in an “About Us” section - a quick story builds instant connection.

3. Revisit your product story and visuals

When someone lands on your page, they should instantly know why this shirt is worth the price.
What to do-

• Focus copy on everyday benefits, not just fabric details: “Stays crisp all day,” “Stretch fit for long office hours,” etc.

• Add lifestyle photos showing someone actually wearing the shirt in a normal work or city setting — it builds aspiration and relatability.

• Offer small first-time incentives or bundles, like “Buy 2, save 10%.”*
  *

4. Check your mobile experience

Most visitors shop on phones. Even a tiny delay or scroll issue can make them drop off.
What to do-

• Open your site on your own phone - see if it loads quickly and feels smooth.

• Remove any pop-ups or extra scripts that distract from the “Add to Cart” button.

• Keep checkout steps minimal and visible.

You’re actually very close, Your brand looks strong, and your ads are clearly bringing interest. These small changes around trust, audience targeting, and on-page messaging can turn that traffic into consistent sales.

Recommended, If improving mobile speed or smoothness feels technical, you can try an app like Website Speedy. It quietly handles image optimization and loading issues in the background, so you can focus more on your marketing and brand building while visitors just get a faster, smoother shopping experience.

[Magnates]

Thanks so much all of you, I made all the changes you guys mentioned. Can you please have a look again and see if the landingsstel(productpage) looks better