A merchant is experiencing a “generic landing page” warning in Google Merchant Center (GMC) for their UK feed, despite using the same products successfully for years. Other EU feeds with translated versions of the same pages remain unaffected.
Possible causes identified:
Too many product pages appearing identical or too similar (same images, titles, descriptions)
Recent addition of multi-language versions of the store (e.g., /de, /es URLs) creating duplicate-looking content
For print-on-demand businesses, Google requires items to be in stock
Key guidance provided:
Each product page should be completely unique in content
Each country feed is evaluated independently by Google
Likely issue: excessive similarity in product titles, images, or descriptions
Related issue discussed:
Another user deleted their Japan feed but continues receiving violations for now-defunct /ja-jp URLs returning 404 errors. The solution is to stop Google’s automatic product collection through the “Found by Google” feed settings (accessible via the three-dot menu in the products source section).
Multiple users report similar problems, suggesting this may be a broader GMC enforcement issue.
Summarized with AI on October 28.
AI used: claude-sonnet-4-5-20250929.
Can anyone please help with this problem? I’ve been using GMC and Google Ads for a couple of years, with the same products and no issues. This week I suddenly have this issue where my UK feed has ‘generic landing page’ problem. Other EU feeds I have set up, that use the same, translated landing pages, are ok, which is strange. As far as I can see, everything in the checklist below the warning is fine, and no issues? Can anyone help? Or is anyone experiencing similar issue?
Thanks for the reply. I am a sublimation business, and all items are printed in house, I don’t use any 3rd party to make my items, but suppose I am technically a POD business. All items are always stocked.
Could this issue be because I have recently translated my store into other languages? My main languages is English, but have translated pages for Germany, France, Italy, Netherlands & Spain. Essentially these pages are identical to the English page, except the language. The ages are found with /de , /es etc after my domain. So for example
This was never an issue, and all these affected products (my whole store) were running on GMC with no issues until a week ago. The only changes since then are adding multiple languages, and adding new GMC feeds for those languages.
If the final item a customer receives is in stock upon purchasing the item, then this is compliant with Google’s policies.
As to DE vs FR, etc that should not be a reason because each country you list should be a unique feed, and each country is checked for compliance by itself, Google will not compare different countries.
My guess, you have too many items with similar or same title, image, description.
“Generic or dysfunctional landing pages”. We just deleted our Japan feed yesterday because it was giving us problem, today we received the email. It seems like since Google does not find a landing page (because the feed was deleted) it is penalizing us.
What do you recommend? How do I tell Merchant center this feed/url no longer exist. Is there a way to delete this product listing from merchant center?
The only thing you can do is delete the feed, if you meant you are suspended for Japan, then you need to re-submit the feed and get approved, then the message will disappear once you are approved. Alternativaly ignore the message.
We recently deleted the country-specific feed for Japan in our Google Merchant Center account. However, we’re still seeing product violations related to the Japan-specific URLs — for example:
Since the Japan feed has been removed, those /ja-jp URLs now return a 404 error, as they are no longer active or supported on our site.
How can we inform Google Merchant Center to stop referencing or crawling these Japan URLs? Is there a way to expedite their removal or de-indexing from the product listings to avoid ongoing violations? Have you ever encountered this error?
I forgot to mention probably the most important piece of the issue, this feed is ‘found by google’ which is causing the policy violation. I believe you can’t ‘delete’ the feed.
