What are the best strategies that work for growing sales of a new Shopify dropshipping store?
Topic summary
The discussion centers on effective strategies for growing a new Shopify dropshipping store, with participants offering complementary approaches across different timeframes and focus areas.
Product & Store Foundation:
- Select niche-specific, trending products that solve clear problems rather than generic items
- Build a professional, mobile-optimized store with high-quality images, clear shipping/return policies, and trust signals (reviews, secure checkout badges)
- Vet suppliers carefully for reliability and fast shipping to maintain customer satisfaction
Traffic Generation:
- Short-term: Run paid ads on TikTok and Meta (Facebook/Instagram) with small test budgets and tight targeting
- Long-term: Build organic presence through SEO, blog content, and regular short-form video content on social platforms
- Use retargeting campaigns to capture visitors who didn’t initially convert
Conversion & Revenue Optimization:
- Implement upsell and cross-sell strategies using apps to increase average order value
- Set up automated abandoned cart email sequences immediately
- Capture emails from day one with popup discounts (“10% off first order”)
- Display social proof through customer reviews and user-generated content
Key Differentiators:
- Be transparent about shipping times while framing positively (“eco-friendly packaging” resonated particularly well)
- Consider US/Canada fulfillment services to avoid tariffs and reduce delivery times
- Focus on doing a few things well rather than attempting every tactic simultaneously
The consensus emphasizes building trust, using data-driven decisions, and combining paid advertising with organic growth for sustainable results.
Hi @garry30
For growing sales in a new Shopify dropshipping store, here are some of the best proven strategies:
Focused Product Selection
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Choose trending, niche-specific products with proven demand and good profit margins.
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Offer products that solve clear problems or have unique appeal to stand out from competition.
Optimized Store Design & UX
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Build a professional, mobile-optimized store with high-quality product images, clear descriptions, and easy navigation.
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Use trust elements like customer reviews, secure checkout badges, and transparent shipping/return policies.
High-Converting Marketing Tactics
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Leverage paid ads (Facebook, Instagram, TikTok, Google) with tight targeting and persuasive creatives to drive traffic quickly.
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Run retargeting campaigns to capture visitors who didn’t convert initially.
Use Upsell & Cross-Sell Apps
- Increase average order value with apps like BiDeal Bundle Volume Discounts for bundles and volume pricing.
- BiSell Upsell & Cross Sell helps add personalized upsell pop-ups and product recommendations to boost cart value.
Build Social Proof & Brand Trust
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Encourage buyers to leave reviews and showcase user-generated content on your site and social media.
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Partner with micro-influencers relevant to your niche for authentic promotion.
Email Marketing & Automation
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Capture emails with popups and offer welcome discounts.
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Use abandoned cart flows and follow-up sequences to recover lost sales and nurture customers.
SEO & Content Marketing
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Optimize product pages for relevant keywords.
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Start a blog or video content to attract organic traffic and build authority.
Operational Efficiency
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Choose reliable suppliers with fast shipping to maintain customer satisfaction.
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Automate order fulfillment and customer communications as much as possible.
By combining focused product selection, strong marketing, upsell strategies, social proof, and operational efficiency, your dropshipping store can grow sales steadily and sustainably.
If you want, I can help recommend specific apps or detailed workflows for any of these strategies!
Quick sales - focus on picking a product people really want, test with paid ads on TikTok or Meta to find what sells, make your store look trustworthy with reviews and clear policies, use upsells and bundles (use Kaching) to raise order value, capture emails for retargeting.
Long term - start building organic traffic through SEO (use TinyIMG) and social media once you have some sales.
Also If you’re dropshipping to US, Canada - use an app like DropCommerce to avoid tariffs!
Good question
Best strategy you implement is making use of email marketing tools to your store
Although there are many ways or strategies to use
But first start with that first
Can you do that or I guide you through with it?
Hi @garry30 ,
If you’re just starting a dropshipping store, the best strategy is to keep things simple and focus on doing a few things really well instead of trying every tactic at once. Here’s what tends to work:
1. Nail your product choice.
Most new dropshippers struggle because they pick generic items everyone else is selling. Focus on a niche product that solves a problem or has a clear “wow” factor - something people would impulse buy or that has an engaged audience (fitness gear, pet products, home gadgets, etc.).
2. Build trust with your store design.
A clean Shopify store with good product photos, clear shipping info, and a professional layout is half the battle. People won’t buy if your site looks sketchy, even if your product is good.
3. Use social proof early.
Add customer reviews (from suppliers or review apps), lifestyle images, and UGC (user-generated content) as soon as possible. If you can send a sample to a friend or micro-influencer and get photos/videos, even better.
4. Drive traffic smartly.
- Paid ads: TikTok ads and Meta (Facebook/Instagram) are still the fastest ways to test products. Start small, test creatives, and double down on what converts.
- Organic: TikTok, Instagram Reels, and Pinterest are great for free reach if you can make short, scroll-stopping content around your product.
5. Clear messaging around shipping.
Dropshipping often means slower shipping. Be upfront about delivery times but position it with a benefit (“Free shipping worldwide,” “Ships in eco-friendly packaging”). Transparency avoids chargebacks and bad reviews.
6. Capture emails & SMS from day one.
Not everyone buys on the first visit. Set up an email popup (“10% off your first order”) and have a simple email/SMS flow to remind people of their cart and follow up after they browse.
@oscprofessional I loved that “ships in eco-friendly packaging”. This directly strikes to the audience, giving them a sense of satisfaction that they are going to be a part of some good initiatives to save the planet. Thanks for the tip.
Hi @garry30
To grow a new dropshipping store, first build a strong and trustworthy foundation. This involves selecting a specific product niche, vetting your suppliers for reliability and speed, and ensuring your website looks professional with unique product descriptions and clear shipping and return policies.
For driving initial traffic, the most effective strategies are running paid video ads on social media platforms like TikTok and Meta, while simultaneously building an organic presence by posting regular short-form video content related to your products.
Once visitors are on your site, focus on converting them and maximizing their value. Build immediate trust by importing supplier reviews and displaying secure payment badges. Implement an automated abandoned cart email sequence to recover potentially lost sales, as this is a high-impact action for new stores.
To improve profitability, use an app to offer post-purchase upsells, which increases your average order value. Finally, start collecting customer emails immediately by offering a small sign-up discount to build a long-term marketing asset for driving repeat business.
Hope this helps!
Hey @garry30
From what I’ve seen, the stores that grow the quickest usually keep things simple, focus on one or two products, test ads in small budgets, and really put effort into the customer experience. Shipping speed in particular makes a big difference, since long delivery times kill repeat sales. I’ve noticed some merchants improve their results by using fulfillment services like USAdrop to cut down delivery times and build more trust with first-time buyers. Good luck with your store!
Best,
Moeed
Hey @garry30,
To scale your Shopify dropshipping store, focus on a few advanced strategies. Start by selecting high-conversion products that align with current trends. Use tools like Google Trends or Shopify’s product reports to validate your choices before scaling.
Optimize your checkout for impulse buys with strategic upselling. Instead of just offering random product suggestions, bundle items that make sense together and offer a discount for a complete set, like a skincare routine if someone adds a cleanser to their cart. Shopify apps like iCart make this process seamless, allowing you to offer easy one-click upsells and improve average order value.
Dive into your store’s analytics regularly to identify what’s working. Look for patterns in traffic and conversion rates, and tweak your strategy based on real data, not assumptions. You can also set up a referral program using apps like ReferralCandy to turn your happy customers into brand ambassadors.
Lastly, partner with micro-influencers in your niche for authentic, affordable promotion. Focus on building a genuine relationship, offering them not just products, but value in exchange for their support.
By refining your product choices, optimizing the checkout experience with upselling, and using data-driven decisions, you’ll build a stronger foundation for long-term growth.

