Hey, I went through your store and it looks pretty neat and clean. First of all congrats on the amazing store you have. I Am listing down some of the few areas you should target to get more user engagement and traffic:
1- In your product pages, try to use High-Quality images and self-explanatory descriptions - This will help users to know about the product a lot better and hence help with conversions.
Some of the techniques you can use would be -
-Add an option on the images themselves wherein users can zoom in/out to allow the user to get a better look at the product.
-Add realistic product images along with 4-5 shots of the same product from different angles - this leads to trust and loyalty from the users’ end since they trust what you show them.
2-Free shipping is the biggest enticement for shopping online. From what I see on the store, free shipping isn’t an option as of now. These are some ways you can include it in your store -
-Provide Free shipping as a standard (normal delivery) and shipping charges applied for expedited (faster delivery)
-Provide Free shipping for orders above a certain value. And I see that free shipping isn’t an option right now.
Either of these will help you get more sales/increase conversions.
3- I noticed that social poof is missing. Reviews, testimonials, endorsements etc are a must-have. It is a known fact that we rely on other people’s opinions or actions to decide on our own and hence these are essential for you like a lot of other successful stores online.
4- Have an organized navigation bar at the top - Home, Products, About us, Contact us, etc to allow easier navigation. This makes the entire process more legit and organized. The “Contact Us” section can also have a form to be filled by the customers in order to get their queries resolved.
5- Adding product stickers/trust badges can help increase your sales by tapping into powerful psychological triggers such as scarcity, social proof, and urgency. Also having graphic and personalized stickers on products will help grab the attention of customers easily and nudge them to purchase. This will also help you boost sales during the holiday seasons with badges like- Fast selling, limited stocks, etc.
6- You can use animated product labels to grab customer attention by telling a visually appealing story on your product images through animated badges that transform your product details page into a product story page.
7- Add a little more to your “About Us” section - these sections are important as they lead to customer trust and loyalty.
8- Resourceful guidance & help: Not having support or not having adequate information is a huge frustration for a lot of online buyers. Consider adding a chat plugin to your site for people to contact you while they are shopping.
9- Provide social Icons on the footer section.
10- Make external links open in a new tab. This will help reduce dropouts.
11- Add filters(like size, color, etc) to the collections to help the visitors narrow down their searches. The easier you make the search process be, the better would be the engagement and thereafter sales
12- Site speed is very crucial. Make sure you have a fast loading speed, this will help increase conversions.
Hope this helps