Hey @indianstyles
I just took a look at your store, and I can see you’ve put real effort into curating authentic Indian products. The inventory itself has potential, but you’re right to be concerned about traffic because there are some fundamental issues holding you back.
Let me be direct about the biggest problem: your SEO is practically nonexistent right now. When potential customers search for the exact products you’re selling, your store isn’t showing up anywhere near the first few pages of Google. You need to get serious about this immediately. Start with your product titles and descriptions.
They should include the specific terms people actually search for when looking for Indian apparel and accessories. Don’t just write “Beautiful Kurta” when someone’s searching for “women’s cotton kurta set” or “ethnic Indian dress for festivals.” Every product page needs unique, detailed descriptions with natural keyword placement.
Your meta titles and descriptions are equally critical because that’s what shows up in search results. Also, your site speed matters for SEO, so check if you’ve got any heavy images that need compressing or apps that are slowing things down.
Now about your cart, this is a massive missed opportunity. Right now when someone adds a kurta to their cart, you’re just showing them that one item sitting there. That’s leaving money on the table. Indian ethnic wear is all about coordination and styling.
If someone’s buying a kurta, they’re probably thinking about dupattas, palazzo pants, jhumkas, or bangles to complete the look. Your slider cart drawer is good, but it’s basically empty real estate right now. You should be showing complementary products right there in the cart. When someone adds a saree, instantly show them matching blouses or jewelry. This isn’t pushy selling, it’s genuinely helpful because your customers want to create complete outfits.
Adding a progress bar is another simple change that’ll boost your average order value. Show customers they’re just a few hundred rupees away from free shipping or a discount. People will absolutely add another item to hit that threshold. It’s psychology that works, and you’re not using it.
Here’s something else to consider: bundling. Create ready-made outfit sets at a discounted price. A kurta with matching pants and dupatta as one purchase option. Festival special sets. Wedding guest ensembles.
This makes shopping easier for customers who might feel overwhelmed trying to coordinate pieces themselves, and it increases your transaction value. Plus, it’s how Indian clothing is often sold in physical stores anyway, so it feels natural.
One last piece of advice that’ll save you headaches and money down the road. I’ve seen too many merchants install five different apps to handle cart features, upsells, progress bars, and recommendations.
Each app costs money every month, and they often conflict with each other or slow down your site. Look into all-in-one cart customization solutions like iCart that handle everything in one place. Yes, it might seem like a bigger investment upfront, but you’ll save on multiple subscriptions and your cart will actually work smoothly instead of having different apps fighting each other.