Is it better to focus on one platform e.g Meta for generating sales.
Advertising on both Meta and Google at the same time requires more resources.
Which platform is ideal to start advertising.
Topic summary
The discussion centers on whether to focus on a single advertising platform (Meta or Google) or split resources between both when starting out.
Key Platform Differences:
- Google Ads: Users have higher buying intent since they’re actively searching for solutions, leading to better conversion rates. However, keyword bidding is expensive, especially competing against larger brands with bigger budgets.
- Meta Ads: Better for product and brand awareness through behavioral targeting. More accessible for smaller budgets but requires precise audience targeting to avoid wasted spend.
Consensus Recommendation:
- Start with one platform to build expertise rather than splitting resources
- Meta is suggested as the starting point for most store owners, particularly those with smaller budgets
- Many successful brands scale using only Meta (sometimes combined with TikTok)
- While both platforms complement each other, focusing on Meta initially is viable for growth
The discussion remains open with no definitive resolution, as platform choice depends on individual business needs and resources.
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I’ve never run any Paid Ads so I’m not the best person to ask about this but I don’t think one is necessarily better than the other.
People that search up stuff on Google tend to have more buying intent since they are actively trying to solve a problem.
So those ads might be more effective at converting but also might be more expensive to bid on different search terms.
Meta is more about product and brand awareness but if you get the audience targeting wrong, you could end up wasting a lot of money.
You’re best bet is to probably just pick one ad platform and focus on trying to get better at promoting on that platform.
They probably both work well so pick the one you like the most. A lot of store owners I know go with Meta so you can start there if you’re unsure about which to go with.
google ads is warmer in the marketing funnel, but competing there on specific keywords can be very expensive. big brands with higher budget have bigger bids on keywords.
meta ads on the other hand used user behavior and connect you ads to people who are contextually interested.
meta and google ads do complement each other. but for smaller scale you can start with meta. a lot of brands can scale with meta, its not underweight. Some brands focus solely on Meta and Tiktok.