Hello, I’m new to drop shipping and would love some feedback on my store: homefronthabitat.com
We seem to have low store conversion rates despite high click through rates from our ads so far, so any feedback on how to improve that would be great!
Hi @Ced74 ,
This is Kate from PageFly - Shopify Advanced Page Builder app. I’ve assessed your store and have a few recommendations for improving its presentation.
1. Website Navigation
The website’s layout could be improved. The current design feels cluttered, making it difficult for visitors to find specific products. A sticky navigation menu at the top of the page would make searching and browsing much easier.
2. Product Photography and Descriptions
While the products themselves look appealing, the photography could be enhanced to better showcase their quality and features. High-quality images from multiple angles, along with detailed and informative product descriptions, would help customers make informed purchasing decisions. Consider highlighting the eco-friendly materials and certifications associated with each product.
3. Shipping and Returns
Clear and transparent information regarding shipping costs, delivery times, and return policies is crucial. Making this information easily accessible on the website would build trust with potential customers. Consider offering competitive shipping rates and a reasonable return window to encourage purchases. You can add these information at the footer of the website. For example:
4. Marketing and Branding
While your commitment to sustainability is commendable, consider enhancing your brand’s story and messaging. Clearly articulate your values and environmental dedication. Adding a section highlighting the benefits and value your products offer customers would be beneficial. You can refer to the screenshot below:
5. Customer Reviews and Social Proof
Adding customer reviews to product pages would provide valuable social proof and build credibility. Encourage customers to leave reviews after their purchases. Actively engaging on social media platforms and showcasing customer testimonials would also be beneficial.
I hope these suggestions help boost your website. Best of luck!
Kate | PageFly Team
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Thank you!
Thank you for the response!
Hey @Ced74 ! I’m Tracy from BON Loyalty, the top-rated Shopify app.
Your store looks super clean and inviting—nice work! Since you’re getting a lot of clicks but not as many conversions, here are a few tweaks that could help turn more visitors into happy customers:
1/ Make Buying Feel Easy & Trustworthy
- Adding customer reviews & ratings right on the homepage and product pages can help reassure shoppers. Seeing real feedback makes a big difference!
- Consider adding trust badges (like “Sustainable & Eco-Friendly,” “Fast Shipping,” or “Money-Back Guarantee”) near your “Add to Cart” buttons to build extra confidence.
2/ Stronger Call-to-Action (CTA)
- Some products say “Choose Options” instead of “Add to Cart.” Maybe try “Shop Now” or something a little more exciting?
- The main homepage button (“Bamboo Toothbrush”) could be clearer—something like “Shop Bamboo Brushes” or “Make the Switch” might grab more attention!
3/ Encourage That First Purchase
- A little first-time buyer discount (like “Get 10% Off Your First Order”) could help nudge people to checkout.
- If you offer free shipping over a certain amount, make sure that’s super visible! People love knowing how much more they need to spend to get free shipping.
4/ Make Checkout Quick & Easy
- If your checkout has multiple steps, adding express checkout options (like PayPal, Shop Pay, or Apple Pay) can help people buy in just a click.
5/ Catch Those Almost-Lost Sales
- A little exit-intent popup (like “Wait! Here’s 10% Off to Complete Your Order”) could help bring back hesitant shoppers.
- If you’re not already, setting up abandoned cart emails to remind people of their items is a great way to get them back.
6/ Strengthen Social Proof
- Right now, you only have one review—try encouraging more customers to leave reviews. Maybe offer a small incentive like a discount on their next purchase.
- Add photo reviews from customers! Seeing real people using your product can make a huge difference.
7/ Optimize Your Call-to-Actions (CTAs)
- The “Add to Cart” button is good, but you could make it more compelling with wording like “Get Yours Now” or “Switch to Bamboo Today” to create urgency.
- Consider adding a small banner near the price that says “Limited Stock Available” or “Selling Fast!” (if true) to create FOMO.
8. Improve the Product Description for More Impact
- The description is clear but could be more benefit-driven. Instead of just listing features, explain how they help. Example:
- Current: “Charcoal and BPA-Free nylon bristles” > Better: “Charcoal-infused BPA-free bristles naturally whiten teeth and fight bacteria for a healthier smile!”
- Add a comparison to plastic toothbrushes—why is bamboo the better choice? Maybe show a small visual comparison.
9. Highlight Free Shipping More
You mention “Free Shipping Anywhere in the US”, but it’s easy to overlook. Try making it bold or a different color to draw more attention.
Consider adding a small trust badge near it that says “Fast & Free Shipping” to reinforce the benefit.
- Address Any Potential Concerns
Some people might wonder how long these last or how to dispose of them properly. Add a FAQ section below the description answering things like:
- How long does a bamboo toothbrush last?
- Are the bristles biodegradable?
- How should I store my bamboo toothbrush?
10. Improve Upselling & Cross-Selling
The “You May Also Like” section is great, but you could make it stronger with a “Bundle & Save” option. Example:
“Get 10% Off When You Buy 2+ Packs!”
A “Frequently Bought Together” section could also help (e.g., pairing this with bamboo floss or a travel case).
Would love to hear what you think! If you want help testing any of these, I’d be happy to brainstorm more.
If you find these suggestions helpful for you, please let me know by giving BON Loyalty a ‘LIKE’ or marking it as a ‘SOLUTION’. 
Cheers,
Tracy | BON Loyalty team
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