Problem with reading the click and add to cart from shopify

Data and Analytics

Topic summary

A Shopify store owner is experiencing significant discrepancies between conversion numbers shown in their Shopify analytics versus Facebook Ads Manager. They’ve verified their pixel setup but the numbers remain inconsistent.

Possible causes identified:

  • Different tracking methodologies: Shopify records actual completed orders, while Facebook attributes conversions based on clicks/views within its attribution window
  • Business Manager configuration issues: incorrect pixel connections or duplicate event tracking
  • Bot traffic in Shopify: automated visits may inflate visitor counts and skew analytics

Suggested solutions:

  • Review Business Manager portfolio setup for pixel connection errors
  • Check for and remove bot traffic from Shopify analytics
  • Understand that some variance is normal due to platform-specific tracking methods

The discussion remains open with no definitive resolution, though contributors agree discrepancies are common between these platforms.

Summarized with AI on October 25. AI used: claude-sonnet-4-5-20250929.
1

hi i have a issue that i don’t understand why is happen or how to fix it
in my shopify store i see different numbers from what i see in the facebook ads manager and i already check the pixel and everything fine but still the numbers are very different what should i do there is a way to fix it?

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3

Yes, it’s common to see differences between Shopify and Facebook because they track conversions differently. Shopify records actual orders, while Facebook attributes based on clicks/views within its window. But sometimes the

issue comes from your Business Manager portfolio setup — like wrong pixel connection or duplicate events — so it’s worth checking that too.

4

Hey @Roeiam,
Thanks for Bringing this Question to Shopify community. The issue you facing with the analytics is due to the different platform way to show the analytics. Sometime a bot traffic from Shopify cause the issue with the analytics. Like it maybe show more numbers of visitors in the Graph or maybe show the different values.
So always try to check bot traffic and delete it then the analytics should be same.