Read Me: Transitioning from the Plus Wholesale Channel to B2B on Shopify

The Plus Wholesale Channel will be discontinued on June 28th, 2024, given Google’s decision to stop supporting third party cookies.

Third-party cookies are essential to use the Wholesale Channel, as they enable authentication of your account within the admin and load the necessary account information. This is why it is critical for you to transition your wholesale data to B2B on Shopify as soon as possible.

B2B on Shopify is our premier wholesale solution:

  • Everything you need for wholesale, out-of-the-box: Get access to four dozen essential wholesale features, including upcoming releases like quick order form and a B2B-optimized theme.
  • Powerful Shopify features, optimized for wholesale: B2B on Shopify is built into the core, granting you access to Markets, Functions, Forms, Flow (workflow automation), APIs, and more.
  • Unlimited customization and flexibility: Create best-in-class wholesale experiences tailored to your business.
    • Customer-specific purchasing - Offer end-to-end experience for each buyer by customizing pricing, product publishing, tax exemptions, payment terms and more to meet their specific needs.
    • Personalized storefronts - Show different store content and promotions based on the type of customer you’re selling to (B2B or DTC), or the market your customer is buying from.
    • Custom workflows - Leverage B2B APIs along with a fully extensible checkout and customer account portal, paired with custom data using metafields, and custom business logic using Shopify Functions.
    • Seamless integrations - Connect your ERP and existing tech stack to sync your content, orders, and inventory with robust integrations from leading partners like Acumatica and Microsoft Dynamics 365.

Get help with your transition:

You can start transitioning your existing data directly from the Wholesale Channel to B2B on Shopify using our bulk setup tool. Click here for a five-minute tutorial on how to use the tool.

We’ve created a number of dedicated support resources to ensure your successful transition from the Wholesale Channel to B2B on Shopify. Check out our summary of support options below:

  • “Ask the Experts” sessions: Secure your spot in a live session with the B2B product team to ask business-specific questions about your migration.
  • Shopify Community: Post your specific questions to the B2B & Wholesale discussion board within the Shopify Community.
  • Resource Hub: Explore our Wholesale Channel hub for webinars, tutorials, and other resources to kick-start your transition and find answers to FAQs.
  • Dedicated Plus Support: Speak 1:1 with a dedicated member of our Plus Support team (coming soon!)
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