recommendations for email marketing besides Mailchimp

Shopify Discussion

Topic summary

A Shopify merchant seeks email marketing alternatives after Mailchimp’s integration ended, preferring drag-and-drop functionality and free or affordable pricing while building their contact list.

Recommended Solutions:

  • Seguno: Features drag-and-drop builder, robust reporting, dynamic product recommendations, and integration with Shopify’s Kit app for automated blog post emails
  • Klaviyo: Offers drag-and-drop builder, integrates with loyalty apps (Swell, Smile.io), provides detailed campaign analytics, and includes customizable signup forms with gamification options
  • Omnisend: Gained traction among participants for its SMS messaging capability alongside email features
  • Hippo Marketing Automation: Highlighted for comprehensive features including segmentation, A/B testing, analytics, and third-party integrations
  • Spreeflo: Positioned as an automation-focused solution that generates hyper-personalized emails based on customer segments, including abandoned cart recovery and product recommendations

Shopify Support provided a comparison chart of Mailchimp alternatives and an Email Marketing 101 guide. The original poster expressed interest in Omnisend specifically for SMS access. Discussion remains open with multiple participants sharing preferences.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.
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Good Evening Shopify Community,

I was previously using Mailchimp, but we all know there is no longer a relationship with Shopify. I have not yet succeeded in any sales and I am slowly building an email contact list. Does anyone recommend an email marketing app that operates as the same as MailChimp? I prefer a drag and drop solution with simple options. If I can access a free account, that will be better, but if I have to pay. it would have to be affordable. I know there are options in the app store, but I really don’t know what I’m looking for. Any assistance will be greatly appreciated.

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Hi, @High5iveBargain !

Julie, here from Shopify Support.

I’m glad to hear you’re building a contact list; having an email newsletter to stay in touch with customers is a great marketing tool.

While we have a ton of email marketing apps in our App Store, finding the right one for your business can be quite daunting. Other than the drag-and-drop builder, what else are you looking for in an email marketing app?

You may be interested in checking out an app called Seguno. This one has some great reviews and also includes a drag-and-drop email builder, much like Mailchimp. It also includes a robust reporting system, offers dynamic product recommendations for customers, and has a direct integration with Shopify’s own marketing and communications app, Kit, allowing you to automatically email new blog posts so that your subscribers are always in the loop.

Another really popular option is Klaviyo. Like Seguno, this one also offers a drag-and-drop builder. A few other key features include the ability to integrate with customer loyalty rewards apps like Swell and Smile.io, and high-level insights so you can track how your email campaigns are performing.

I also recommend checking out Omnisend, which includes many of the same features as Klaviyo and Seguno, but also offers you the ability to send SMS messages to your customers. Another unique feature of Omnisend is the ability to turn your visitors into subscribers with fully customizable signup forms, popups, landing pages, and a “wheel of fortune” that will award your customers with a prize in exchange for subscribing to your emails.

We actually have a forum post outlining a number of Mailchimp alternatives I highly recommend checking out. This post includes a chart that compares a number of different apps, so you can check out their features and pricing structures at a glance. If you have any questions about these apps, you can always find the developers’ contact information on their respective app pages, right under the Support section.

As you begin crafting your email campaigns, I highly suggest checking out our guide, Email Marketing 101: How to Build Your List, Send Effective Campaigns, and Track Results. This guide includes a ton of great tips on what kind of emails to send and how you can measure the success of your email marketing campaigns. What kind of content are you looking to include in your emails?

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As always, Shopify gurus to the rescue. Julie you ROCK! Thank you for your recommendations. I think I like Omnisend. Having access to sending SMS.

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Wow, thanks, I’ve been looking for new tools for a long time

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Seguno is definitely worth a look. We worked with a small business that uses it and they love it. Of course there are lots of other options.

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Thank you for your recommendations, I prefer Omnisend, but others are also very good apps :slightly_smiling_face:

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Email marketing is a great way for small businesses to connect with their customers and promote their products or services. However, with so many different email marketing platforms available, it can be difficult to know which one is right for your business. Here are some of the must-have characteristics/ features of an ideal email marketing platform.

I would recommend you to check out Hippo Marketing Automation.
Hippo is one of the best email marketing platforms available for Shopify. It provides you with every feature of an ideal email marketing platform and much more. With Hippo, you can create and manage your email lists, automate your email marketing campaigns, and track the results. You can create beautiful email newsletters that help you engage with your customers and grow your business.

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Others have mentioned Shopify apps that help with executing email campaigns by hand. If you’re like me, who’s super stretched thin with handling logistics and product development, then I recommend you take a look at Spreeflo for email automation. Spreeflo looks at your customer segments and prepares hyper-personalised marketing emails for your customers. Every email is uniquely crafted for the customer by the app. It’ll save you a lot of time but it’s also constantly be working in the background to help acquire new sales from your existing customers. It includes abandoned cart recovery, brand promotion, product recommendations, and discount code emails. I just spend several minutes on the app to review the generated email copies every day and am able to dispatch personalised emails to hundreds of customers.