Building out our email campaigns seems like the next logical step in growth for us. However, we worry about losing email domain authority / sender reputation by sending too many emails.
We have a welcome email for new customers with an offer, a follow-up email for abandoned cart customers, and a follow-up email for product reviews. What other emails should we ideally have, and how often?
- What do you recommend are the most important emails to have set up in Shopify Flow?
- And what tips do you have for ensuring a strong sender reputation?
Thanks in advance!