Recommended Email Flow

Ask Me Anything Q&A Cxlamarepo

Topic summary

A business is looking to expand their email marketing campaigns but is concerned about maintaining email domain authority and sender reputation.

Current Setup:

  • Welcome email with offer for new customers
  • Abandoned cart follow-up
  • Product review request

Questions Posed:

  • What additional email flows should be prioritized in Shopify Flow?
  • What strategies help maintain strong sender reputation while scaling email volume?

The discussion remains open with no responses yet. The poster seeks guidance on balancing growth through email marketing with technical deliverability concerns.

Summarized with AI on October 31. AI used: claude-sonnet-4-5-20250929.
1

Building out our email campaigns seems like the next logical step in growth for us. However, we worry about losing email domain authority / sender reputation by sending too many emails.

We have a welcome email for new customers with an offer, a follow-up email for abandoned cart customers, and a follow-up email for product reviews. What other emails should we ideally have, and how often?

  1. What do you recommend are the most important emails to have set up in Shopify Flow?
  2. And what tips do you have for ensuring a strong sender reputation?

Thanks in advance!