Hi Shopify! Can someone please review our website for functionality? We have ZERO sales since December 
. This store is like “my baby”; so much work and $$$ put into its success. Any feedback from you will be appreciated. Thank you 
?
Hi @Leeza !I’m Tracy from BON Loyalty, the top-rated Shopify loyalty app.
I’ve taken a tour of your website, and while your products are great, the design could use some improvements. Here are a few suggestions:
- Resize the logo
Personally, I think the oversized logo takes up too much space, making the website feel less professional. A more balanced size would improve the overall look.
2. Too many widgets, some overlapping, and clashing colors
As in the screenshot, you can see there are too many widgets crowded into one area, causing them to overlap. Additionally, the colors don’t complement each other, which can create a cluttered and overwhelming experience for visitors.
3. You should improve the contrast
The text sizes seem inconsistent, making the site look unpolished and difficult to read. Also, the lack of spacing between content blocks makes the layout feel cramped.
4. Reconsider the product images size
Oversized images take up too much space and can feel overwhelming for visitors, making it harder to focus on product names and prices. The contrast between the product images and the purple background is also weak, which can strain the eyes.
5. Consider using thinner border
Collection images appear too small, while thick borders draw attention away from the actual products. This can distract users from the content that matters.
6. Collection images are not prominent
The collection images are too small, making it difficult for visitors to recognize them clearly.
7. Adding product preview for different colors
Not having a preview for different color options may cause hesitation among customers. Adding previews for each available color would improve the shopping experience and build trust in the product.
These are just a few initial design suggestions. I believe investing more time in refining the website’s layout and visual appeal will leave a stronger impression on visitors, ultimately leading to better conversions and sales. 
If you find these suggestions helpful for you, please let me know by giving BON Loyalty a ‘LIKE’ or marking it as a ‘SOLUTION’.
Cheers,
Tracy | BON Loyalty team
Hi @Leeza
I understand how disheartening it can be to invest so much time and money into your online store and not see the sales you hoped for. Let’s dive into some areas that might need attention to help turn things around.
1. Website Navigation and User Experience
First impressions matter. Ensure your main navigation is intuitive, allowing visitors to find products effortlessly. A cluttered or confusing layout can deter potential customers. Consider simplifying your menu and highlighting key product categories.
2. Product Descriptions and Images
Compelling product descriptions and high-quality images are crucial. Ensure your descriptions are engaging, highlighting the benefits and features of each product. High-resolution images from multiple angles can also enhance trust and appeal.
3. Trust Signals
Building trust is essential for converting visitors into buyers. Display trust badges, customer reviews, and clear return policies to reassure potential customers. An “About Us” page can also humanize your brand and build credibility.
4. Mobile Optimization
With many shoppers using mobile devices, ensure your website is mobile-friendly. A responsive design that looks good and functions well on smartphones and tablets can significantly impact user experience and sales.
5. Loading Speed
A slow website can frustrate visitors. Optimize images, reduce unnecessary plugins, and consider using a content delivery network (CDN) to improve loading times. Tools like Google’s PageSpeed Insights can help identify areas for improvement.
6. Target Audience and Marketing
Ensure your marketing efforts are reaching the right audience. Analyze your traffic sources to determine if you’re attracting potential customers interested in your products. Adjust your marketing strategies based on these insights.
7. Checkout Process
A complicated or lengthy checkout process can lead to cart abandonment. Simplify the steps, offer guest checkout options, and be transparent about shipping costs and delivery times.
8. Social Proof and Engagement
Active engagement on social media platforms can drive traffic and build trust. Share customer testimonials, user-generated content, and respond promptly to inquiries. This interaction can enhance your brand’s credibility and attract more customers.
By addressing these areas, you can enhance the user experience and increase the likelihood of converting visitors into customers. Remember, continuous testing and optimization are key. Don’t hesitate to seek feedback and make adjustments as needed.
If you need any other assistance, feel free to reply and I will try my best to help.
Best regards,
Daisy