Retired medical professional. Need to make money for unexpected medical issues. Trying SHOPIFY with Printful. FAILING! I get confused easily. Tried Fiverr. Only people from India were liking my posts. I’m in USA & need social media support from USA I guess. I just can’t make sales without it. But, social media CONFUSES me a lot! Tried calling colleges too. I just can’t waste anymore money. Any advice. Oh, put out press release too. I don’t know why no sales. Pet Peeve Apparel store. Do I need special apps?
Topic summary
A retired medical professional is struggling to generate sales through a Shopify store using Printful (Pet Peeve Apparel). Despite attempts at social media marketing via Fiverr, press releases, and outreach to colleges, no conversions have occurred.
Key challenges identified:
- Confusion around social media marketing and platform navigation
- Uncertainty about whether specialized apps are needed
- Limited budget after unsuccessful marketing attempts
- Geographic mismatch in social media engagement (receiving interest from India rather than target USA audience)
Community response:
A detailed explanation of Eugene Schwartz’s 5 Levels of Awareness framework was provided:
- Completely Unaware - Need emotional storytelling and brand awareness
- Problem Aware - Require solution-focused content and social proof
- Solution Aware - Need comparison content and case studies
- Product Aware - Require urgency tactics and risk reversal
- Most Aware - Need frictionless checkout and compelling offers
Recommendation: The issue isn’t missing apps but rather the need for a targeted marketing strategy that reaches the right audience at their appropriate awareness level. The discussion remains open with no concrete action plan yet established.
Hi @DrNurse !
In marketing, the 5 Levels of Awareness (developed by Eugene Schwartz in Breakthrough Advertising) help businesses understand where their audience stands in their buying journey. These levels guide messaging, offers, and ad strategies to move potential customers closer to conversion.
1. Completely Unaware
Who they are: They don’t know they have a problem or need.
What they need: Education and storytelling to spark curiosity.
Best approach: Use emotional storytelling, brand awareness campaigns, and problem-framing content (e.g., engaging videos, social media content).
Example: A person who doesn’t realize their website is losing sales due to poor CRO.
2. Problem Aware
Who they are: They know they have a problem but don’t know how to solve it.
What they need: Information on solutions, framing your offer as the best way forward.
Best approach: Blog posts, social proof, and ads that emphasize the problem and hint at solutions.
Example: A Shopify store owner frustrated with low conversions but unsure what to do about it.
3. Solution Aware
Who they are: They know solutions exist but aren’t sure which one is best for them.
What they need: Differentiation—why your solution is better than competitors.
Best approach: Comparison pages, testimonials, case studies, and performance-focused messaging.
Example: A business owner comparing different CRO strategies but hasn’t committed yet.
4. Product Aware
Who they are: They know about your product but need a reason to buy now.
What they need: Urgency, risk reversal, and incentives to act.
Best approach: Scarcity (limited spots, bonuses), money-back guarantees, and retargeting ads.
Example: A potential buyer who visited your Liquid Gold Shopify Code Vault page but didn’t purchase.
5. Most Aware
Who they are: They’re ready to buy but need a final push.
What they need: A frictionless experience and a compelling offer.
Best approach: Strong CTA, seamless checkout, exclusive discounts, and upsells.
Example: A repeat customer who just needs a one-click purchase option to buy your latest CRO optimization tool.
In short, I don’t think you need an app, I think you would need to get your product in front of the right audience with an effective marketing strategy.