Hello so I’ve got a lot of sessions coming into my business and want to turn them into sales how can I do this at www.crushsurfboards.co.uk
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Hi @CrushSurfboard ,
I’m Tracy from BON Loyalty, the top-rated Shopify loyalty app.
First off, I want to say you’ve done an awesome job with your store! The layout looks great, and you’ve got your products well organized. Getting traffic is a huge win, so now it’s just about making a few tweaks to turn those visits into actual sales. You’re really close — let’s fine-tune a bit to help things along!
Here are a couple of things from my experience that could give you a boost:
1/ Move Customer Reviews Directly to the Product Page
I noticed you’ve already got customer reviews on your site, which is fantastic — they’re a huge trust-builder! However, I’d recommend moving those reviews from a separate page and displaying them directly on the individual product pages. This makes it easier for customers to see what others are saying without having to click away. When customers can read reviews while browsing a product, they’re more likely to trust it and make a purchase.
What You Can Do: Add a section under each product where those glowing reviews can live. Something like “What Surfers Are Saying” or “Customer Stories” right under the product description will grab attention and encourage buyers to read through them before making a decision. That little tweak can make a big difference!
2/ Streamline the Checkout Process with Guest Checkout and Email Campaigns
Making the checkout process smooth is key to reducing drop-offs. Offering guest checkout is a great way to remove any friction from the buying process — customers love it when they don’t have to create an account just to buy something. Another idea that’s worked well for others is setting up an abandoned cart email campaign.
What You Can Do: Once you’ve got guest checkout in place, set up an email to automatically go out if someone leaves without completing their purchase. A friendly message along the lines of:
“Hey, we noticed you were checking out the [product name]. Still thinking about it? Here’s 10% off to help you decide!”
can be the gentle nudge someone needs to come back and finish their purchase.
3/ Leverage Social Proof with User-Generated Content
Surfers love sharing their adventures, and you can use this to your advantage. Encouraging customers to tag your brand on social media and featuring their photos or videos right on your site helps build trust and community. It makes your brand feel more approachable and relatable.
What You Can Do: Create a “Surfer Stories” section on your homepage or product pages where you feature real customers riding your boards. This can be as simple as an Instagram feed or even a photo gallery that highlights your boards in action.
You’ve already built a solid foundation with your store, and it’s clear you’re on the right track. With a few small adjustments like moving reviews to the product page and streamlining checkout, I’m confident you’ll start seeing more sales. Keep up the great work, and don’t hesitate to ask for more advice along the way. We’re all here to support you!
If you find these suggestions helpful for you, please let me know by giving BON Loyalty a ‘LIKE’ or marking it as a ‘SOLUTION’. 
Best,
Tracy from the BON Loyalty team
Hi @CrushSurfboard ,
Thanks for reaching out to the community. This is MooseDesk - All-in-one Customer Support and Helpdesk Solution for your Start-up
Congratulations on your new store! I can see it is well-designed and has quite enough essential details. However, if you are having trouble generating sales, please check out my recommendations below
1. Add a favicon
Adding a favicon can indeed contribute to converting visitors to shoppers, although its impact might be more subtle than other elements. It helps users quickly reorient themselves if they accidentally navigate away, potentially salvaging sales
While a favicon alone isn’t likely to dramatically increase conversions, it’s part of a holistic approach to creating a professional, trustworthy, and user-friendly online store.
2. Refine the footer section
Similar to the favicon, the footer is often overlooked, but it’s a valuable piece that can contribute to more sales. You can optimize it by re-organizing the elements and add some more.
Some of the elements you can consider adding are:
- Copyright notice: Clearly state the copyright owner and year.
- Privacy policy link: Link to your detailed privacy policy.
- Terms of service link: Link to your terms and conditions.
- Contact information: Include your address, phone number, and email.
- Social media icons: Link to your social media profiles.
3. Add sub-category dropdown for the navigation menu
This allows your visitors to quickly find specific product categories and keeps them engaged by showing a variety of available products. A more intuitive and enjoyable shopping experience can lead to higher average order values and ultimately improved sales.
4. Optimize your review page
Consider adding the number of customer reviews as it indicates popularity and trust from other customers. A large number of reviews also means that the product has been thoroughly tested by real users.
5. Add an FAQ page
A comprehensive FAQ page can significantly improve sales by addressing common customer concerns and streamlining the purchase process. You’re not just providing information but you’re actively addressing barriers to purchase, building trust, and creating a smoother shopping experience through the FAQs.
I suggest exploring MooseDesk, a free support, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.
So those are some of my suggestions for your store as an UX expert. If this is helpful for you, please let me know by giving me a ‘LIKE’. If your question is answered please mark this as 'SOLUTION’.
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As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.
If this is helpful for you, please let me know by giving me a ‘LIKE’. If your question is answered please mark this as 'SOLUTION’.
Thank you for reading. Wish you a nice day ahead!
MooseDesk - All-in-one Shopify FAQ & Helpdesk App
Hey @CrushSurfboard personally, if I wanted to get a surfboard I’d like for there to be atleast videos of the surfboard in action, so I think adding videos would be my first suggestion. Also, you should maybe work on adding more designs to both the store and the surfboards to make it look a bit more appealing.
I’ve checked out your question and had a look at your site, Crush Surfboards, to better understand your situation. It sounds like you’re getting a good amount of traffic, but those visitors aren’t converting into sales. This is a common challenge for eCommerce stores, and the good news is that there are specific strategies you can use to fix this.
1. Improve Product Pages to Build Trust & Drive Conversions- Clear, High-Quality Images & Videos: Surfboards are a premium purchase. Ensure your images are high-res, taken from multiple angles, and include lifestyle shots of people using your boards.
- Compelling Product Descriptions: Instead of just listing specs, highlight why a customer should choose your board. Mention who it’s best suited for (beginners, pros, specific wave conditions).
- Customer Reviews & Testimonials: Social proof matters. If you don’t have reviews yet, reach out to past customers for feedback and add them to your product pages.
2. Optimize the Checkout Flow- Reduce Cart Abandonment: Check your checkout process to ensure it’s smooth, mobile-friendly, and doesn’t have unnecessary steps. Offer guest checkout and show trust badges (like secure payment icons).
- Free Shipping or Incentives: If possible, test offering free shipping over a certain amount or a limited-time discount for first-time buyers.
3. Engage Visitors Before They Leave- Exit-Intent Popups: If someone is about to leave, show a popup offering a 10% discount in exchange for their email.
- Live Chat & Support: Some people may have last-minute questions about board sizes, materials, or customization. Adding a live chat widget (or even a chatbot) can help close the sale.
4. Email & Retargeting Strategies- Abandoned Cart Emails: If users add items to their cart but don’t complete checkout, send a follow-up email within 24 hours with a reminder and possibly a small incentive.
- Retargeting Ads: Use Facebook & Google Ads to retarget visitors who browsed your site but didn’t buy. Show them specific boards they viewed.
5. Leverage Social Proof & Community Engagement- Instagram & TikTok UGC (User-Generated Content): Encourage past customers to tag your brand in their surf photos. Feature these on your site and social pages.
- Influencer & Ambassador Program: Partner with surf influencers or local surf schools to get more credibility and exposure.
These are just a few quick-win strategies to start converting more sessions into sales. If you want a deeper analysis, I’d suggest looking at your Shopify analytics to see where people drop off in the sales funnel.
If you need any other assistance, feel free to ask, and I will try my best to support you.
Best regards,
Daisy.