I’ve checked out your question and had a look at your site, Crush Surfboards, to better understand your situation. It sounds like you’re getting a good amount of traffic, but those visitors aren’t converting into sales. This is a common challenge for eCommerce stores, and the good news is that there are specific strategies you can use to fix this.
1. Improve Product Pages to Build Trust & Drive Conversions- Clear, High-Quality Images & Videos: Surfboards are a premium purchase. Ensure your images are high-res, taken from multiple angles, and include lifestyle shots of people using your boards.
- Compelling Product Descriptions: Instead of just listing specs, highlight why a customer should choose your board. Mention who it’s best suited for (beginners, pros, specific wave conditions).
- Customer Reviews & Testimonials: Social proof matters. If you don’t have reviews yet, reach out to past customers for feedback and add them to your product pages.
2. Optimize the Checkout Flow- Reduce Cart Abandonment: Check your checkout process to ensure it’s smooth, mobile-friendly, and doesn’t have unnecessary steps. Offer guest checkout and show trust badges (like secure payment icons).
- Free Shipping or Incentives: If possible, test offering free shipping over a certain amount or a limited-time discount for first-time buyers.
3. Engage Visitors Before They Leave- Exit-Intent Popups: If someone is about to leave, show a popup offering a 10% discount in exchange for their email.
- Live Chat & Support: Some people may have last-minute questions about board sizes, materials, or customization. Adding a live chat widget (or even a chatbot) can help close the sale.
4. Email & Retargeting Strategies- Abandoned Cart Emails: If users add items to their cart but don’t complete checkout, send a follow-up email within 24 hours with a reminder and possibly a small incentive.
- Retargeting Ads: Use Facebook & Google Ads to retarget visitors who browsed your site but didn’t buy. Show them specific boards they viewed.
5. Leverage Social Proof & Community Engagement- Instagram & TikTok UGC (User-Generated Content): Encourage past customers to tag your brand in their surf photos. Feature these on your site and social pages.
- Influencer & Ambassador Program: Partner with surf influencers or local surf schools to get more credibility and exposure.
These are just a few quick-win strategies to start converting more sessions into sales. If you want a deeper analysis, I’d suggest looking at your Shopify analytics to see where people drop off in the sales funnel.
If you need any other assistance, feel free to ask, and I will try my best to support you.
Best regards,
Daisy.