Set up Pinterest Rich Pins

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Topic summary

Setup Process Overview:
To enable Pinterest Rich Pins for a Shopify store, install the Pinterest app from the Shopify app store and ensure you have a Pinterest Business account. Sync your product feed through the app to create a product catalog on Pinterest Business Hub.

Website Claiming:
Claim your website on Pinterest by adding the provided meta tag to your Shopify theme. Navigate to Online Store > Themes > Actions > Edit Code, open theme.liquid, and paste the meta tag within the <head> section.

Metadata Requirements:
Pinterest uses Open Graph (OG) and Schema.org metadata for Rich Pins. Verify your theme includes essential metadata tags in the product page template, including og:type, og:title, og:description, og:image, and product pricing information. Add these tags manually if your theme lacks them.

Validation:
Use Pinterest’s Rich Pin validator tool with your Shopify product URL to confirm metadata detection. Once approved, resync your product catalog through the Pinterest app to begin creating ads and utilizing Rich Pins functionality.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.
1

Hello, does anyone know how to set up Pinterest Rich Pins for your Shopify store? If so, please guide me.

2

Provide a contact information for thorough Assistance

3

Hi Trong2409,

To do this you need a product feed app. So you can install the Pinterest app from the Shopify app store, sync your product feed to Pinterest (ensure you have a Pinterest business account).

*Important Step

So when you are claiming your website on pinterest, you will be provided with a meta tag.

That meta tag needs to be pasted into your Shopify store.

Paste it into your Shopify store: Go to Online Store > Themes > Actions > Edit Code. Open the theme.liquid file and paste the meta tag within the section. Save changes and return to Pinterest to verify the claim.

Your product data will automatically be synced on Pinterest Business Hub as a product catalog. So here’s the thing to keep in mind, from the Pinterest Shopify app you can automatically create rich pins (run them as ads well).

To ensure your data syncs correctly, add tags to your site, you can add a rich metadata tag to your website.

Pinterest automatically uses the Open Graph (OG) and Schema.org metadata from your Shopify product pages for rich pins. Make sure your theme supports this metadata:

  1. Open the Edit Code section of your Shopify theme.

  2. Confirm the following metadata is present in the section of your product page template:

If your theme does not include this metadata, you’ll need to add it.

The last step is to validate your rich pins, go to Pinterest Rich Pin validator, add your product url from your Shopify store, click validate. If pinterest detects the metadata, your rich pins will be approved and enabled.

Resync your product catalog from Shopify’s Pinterest app and then you start creating ads.