Set up Pinterest Rich Pins

Hello, does anyone know how to set up Pinterest Rich Pins for your Shopify store? If so, please guide me.

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Hi Trong2409,

To do this you need a product feed app. So you can install the Pinterest app from the Shopify app store, sync your product feed to Pinterest (ensure you have a Pinterest business account).

*Important Step

So when you are claiming your website on pinterest, you will be provided with a meta tag.

That meta tag needs to be pasted into your Shopify store.

Paste it into your Shopify store: Go to Online Store > Themes > Actions > Edit Code. Open the theme.liquid file and paste the meta tag within the section. Save changes and return to Pinterest to verify the claim.

Your product data will automatically be synced on Pinterest Business Hub as a product catalog. So here’s the thing to keep in mind, from the Pinterest Shopify app you can automatically create rich pins (run them as ads well).

To ensure your data syncs correctly, add tags to your site, you can add a rich metadata tag to your website.

Pinterest automatically uses the Open Graph (OG) and Schema.org metadata from your Shopify product pages for rich pins. Make sure your theme supports this metadata:

  1. Open the Edit Code section of your Shopify theme.

  2. Confirm the following metadata is present in the section of your product page template:

If your theme does not include this metadata, you’ll need to add it.

The last step is to validate your rich pins, go to Pinterest Rich Pin validator, add your product url from your Shopify store, click validate. If pinterest detects the metadata, your rich pins will be approved and enabled.

Resync your product catalog from Shopify’s Pinterest app and then you start creating ads.