A furniture company wants to run both retail and wholesale operations using a single Shopify backend to avoid duplicate data entry. They need two separate domains with different logos: one showing retail prices publicly, another displaying wholesale prices only to logged-in trade customers with 30-day payment terms.
Key Requirements:
Same products on both sites but different primary images (white background for wholesale, lifestyle shots for retail)
Single inventory management system
Separate payment processing (Shopify payments for retail, invoicing for wholesale)
Proposed Solutions:
Two-Store Approach: Create separate Shopify stores and sync data via bulk Excel uploads or custom apps. One user reports using Syncerize app successfully—products and inventory managed in a source store, then imported to a password-protected wholesale store with adjusted pricing. Orders from the wholesale store automatically push back to the source store for fulfillment.
Single-Store Approach: Another user implemented a wholesale app within one store for easier stock management, though this makes separating analytics between retail and wholesale sales more difficult.
No consensus on the optimal solution, with trade-offs between operational simplicity and data separation.
Summarized with AI on November 2.
AI used: claude-sonnet-4-5-20250929.
I am looking at starting a shopify website in the next couple of weeks, but want some clarification first.
We are a furniture company that does both wholesale and retail, and want to use the one platform back panel if possible, so we only have to enter all the product photos and details once, but we want to have a retail website on 1 domain showing all the retail prices, and then a wholesale/trade website showing all the same products, but only showing trade prices when the trade customer log into it. Ideally we would like to have the trade/wholesale website on a different domain with a different logo, but using just the 1 shopify back panel details where we input all the data, and where all the sales are recorded etc. Is this possible to do, or would we only be able to have the 1 website on the 1 domain?
The retail site would use the shopify payment option you offer, but the trade website would take payments, as these customers would get a 30day trade account.
Also, ideally, despite listing all the same products, we would like to use different images for the 1st image for both website, for example, the 1st product image on the trade site would be a product image with a white background, and the 1st image on the retail website would be a lifestyle image with the product set in the setting where it is used. Hope this makes sense.
If this is available, please can you send me the help/video info you have on this for me to look into further.
we ended up going with an app that allows us to have a whole wholesale section … i am still in two minds though! whilst we have everything in one place and it’s super easy to manage stock etc. all our analytics are hard to separate and it would be interesting to have a comparison of wholesale versus retail sales.
A few of our customers are using Syncerize in a similar fashion.
They setup a single source store and another store as a Wholesale store.
The setup the products and stock on source store, connect their wholesale store via Syncerize and import all the products from source store. update their pricing and make the wholesale store password protected only for their Wholesale customers.
Whenever an order is placed on wholesale store, it is automatically pushed to the source store and they fulfill it there and update the tracking information.