Could you please share resources and tools available for email marketing through Shopify? Are there templates and tools you would recommend for getting started? Any must haves or advice for someone that wants to grow their email list? How to have subscribe to emails pop up on the landing page instead of at the bottom? How to gather emails directly into the Shopify platform at art shows/fairs? Templates & tools to make monthly emails simple to learn, execute, and stay consistent. Thank you in advance for the valuable insights!
Topic summary
A user seeks guidance on implementing email marketing through Shopify, specifically asking about:
Key Questions:
- Recommended templates and tools for beginners
- Strategies to grow an email list
- How to position email signup popups on landing pages (rather than at the bottom)
- Methods to collect emails at art shows/fairs and integrate them into Shopify
- Simple, consistent approaches for monthly email campaigns
Advice Provided:
- List growth tactics: Offer coupon codes for signups and use lead magnets; at art shows, manually collect emails (giveaways work well) and enter them into the system later
- Platform recommendation: Klaviyo includes default templates and training modules to help users learn the system
- Technical note: Email marketing can be complex—customizing popup locations and other features may require significant research or technical expertise, though tech-savvy users might manage independently
The discussion remains open with no definitive resolution on specific tools or step-by-step implementation.
It sounds like you’ve got quite a few goals, some of which are pretty technical.
In terms of growing your email list, some of your best options are things like coupon codes for signing up, and lead magnets. At the art shows, you can take emails manually and enter them later - a give away is a great way to encourage signups.
For templates and consistency, most email marketing platforms have templates. Klaviyo comes with some templates set up by default. They also have training modules to help you master the system. If you are quite tech savvy, you may be able to learn to manage everything yourself but, in general, email marketing can be pretty technical, and finessing things like popup locations may require some heavy research and/or learning.