What’s the one Shopify feature that made starting your online store easier than you expected?
Your insights are highly appreciated.
@ellaL one intuitive yet overlooked Shopify feature I’d recall is the Smart Collections feature. It just lets me create automated collections for products meeting a set of rules/conditions like tags, price, vendor or inventory level. This is a huge time-saveer and effectively keeps the store organized dynamically as your inventory changes over the time 
More about the Smart Collections: https://help.shopify.com/en/manual/products/collections/automated-collections
Give it a shot if you’ve not. Cheers!
It is not necessary to code anything when starting an online store with Shopify since its drag-and-drop store builder simplifies the whole process.
Just select a theme, adjust with your brand and add product pages – it takes only a few minutes.