Shopify problems enabling the Meta conversion API

Shopify Discussion
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1

Hello,

I am unable to enable the Meta Conversion API on my Shopify site. I am using Meta’s official app, “Facebook & Instagram”, and I have set data sharing to maximum. The pixel is connected, and I am receiving client-side events, but I am not receiving server-side events, so I cannot enable the Conversion API.

I contacted Meta support, and according to them, the pixel is correctly configured, and I should ask Shopify support. I also reached out to Shopify support, but they say the settings are fine and that I should contact Meta support.

I have connected other websites using the same app without any issues, and I don’t know what else to do to enable the Conversion API.

Thanks to anyone who can give me any ideas, even just suggestions!

2

Hi Nimaia,

Thanks for your query.

Could you please share your website URL?

Using facebook and instagram app does not show event from server in event manager test event.

only when you configure the tracking through Google Tag manager GTM.

check the overview wher you can check the event source and that should be browser and server if everything works fine.

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If the overview shows that you have only one source of event than consider Google Tag Manager GTM to configure the meta pixel and conversion API.

Feel free to ask if you have any questions.

Thanks

All ecommerce events in pixel.png
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Purchase event Parameters.png
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Server tag for CAPI.png
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3

Hi Nimaia,

Did you find a solution to this issue? I am seeing the same where on a store where the pixel is set up through the official Facebook & Instagram app with the data sharing set to maximum. However, I don’t see any Conversions API events coming through in Meta Events Manager.

1 Like
4

Same here!

This issue started for us last september where just the server events for purchase have been missing from one moment to the other. I switched to the omega app to connect pixel and capi and that worked, eventhough with lower tracking scores in event manager. Just wanted to see what´s going on with the native integration now and it seems even worse, because now i do not see ANY server data for ANY event… The picture shows the switch from omega to the native app…

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Very Disappointed. Do not expect a lot from supports here… shopify will tell you it´s Meta and vice versa…

5

Hi,

Configure the meta Pixel and Conversion API(CAPI) through Google tag manager GTM for the best tracking accuracy and the highest event match quality score up to 9.3.

Shopify native apps can configure conversion API but these apps don’t use first party domain/sudbdomain for server side tracking/CAPI that’s why HTTP request gets blocked sometimes in case of some browsers and extensions.

I had a meeting with Facebook representative last week about pixel and conversion API setup. I was suggested to use 2 different pixel with the website. One should be configured through GOogle Tag Manager GTM both browser and server side tracking and another one with facebook and Instagram apps.

Feel free to ask if you have any questions.

Thanks

6

How is your experience with Omega?