Should I use same SEO naming for all product photos?

Shopify Discussion
1

Hello - I am working on my site SEO. I understand the naming convention for photo files and the alt text population. I have two photos for every product, a photo of the product front and a photo of the product back. Would it be wise to use the same naming conventions for the back photos as well even though I don’t care that they ever display in online seo queries? Would like to understand pros and cons on this. Thank you

2

First, you are doing the right thing by focussing on SEO at the start of your store. Ultimately this investment of your time will pay off in the most profitable & permanent way to grow your store sales.

Googlebot indexes not only the product pages but also the images & videos. So you customers can find your by clicking on Google Images

Here are some suggestions for optimizing images for Google Search

  1. Make sure your images are mobile-friendly, as Googlebot will give preference to images meeting this criterion.
    Here is some background knowledge on how to make your images mobile-friendly: https://jakearchibald.com/2015/anatomy-of-responsive-images/

  2. Ensure images load fast. You can use a free tool such as https://tinypng.com/ to compress the files

  3. Optimize image file names and alt-texts: Instead of using generic names assigned by your phone or camera, assign descriptive file-ids to the images. Example: Instead of P322111.png name the image: wood-surf-boards-santa-monica.png
    Use a free keyword tool such as ubersuggest to figure out what keywords your customers are using on Google Search, and incorporate these keywords into your image file name and alt-text.

  4. Good idea, to name the front and back images somewhat differently yet relevant to the product, so you can attract two birds with one feed :slightly_smiling_face:

Hope this was helpful and wish you the best with your store.

Did you know? Ecommerce on Google Search is greater than all paid channels and social media combined. We created flareAI to grow your store on Google, the world’s biggest and most trusted FREE sales channel. As a Google partner, flareAI will submit your products to Google and other free channels on a daily basis. Once your product is found on Google, you don’t need to do a thing. Customers will keep finding your product day after day. flareAI will help to scale your site sustainably at NO Agency fees, NO Pay-per-click, NO paid marketplaces. With flareAI, your store can access Google Search and 20+ free sales channels.

Gina
Add flareAI Shopify App today!

3

Thank you so much for all the great details.

4

Each factor is important in SEO