Store design feedback/marketing strategies

[shoplaa]

Hello, It’s been about 3 months since I set up my website. But I still can’t get enough traffic and I can’t make sales. I am very new to Shopify. And I can’t understand if I made a mistake somewhere. I wonder if you can give me feedback on my website.

You can reach our online shop here ( https://www.shoplaa.shop ).

Thank you in advance for your help.

[PageFly-Kate]

Hi @shoplaa ,

This is Kate from PageFly - Shopify Landing Page Builder App.

Your new store is amazing! You clearly worked hard to make it so special. To attract more customers and be even more successful, I have some helpful ideas for you. May it help to boost your sales!

1. Run a Christmas promotion campaign

Consumer spending is typically higher during the Christmas season, as people are looking for gifts for their loved ones. Here’s a fantastic chance to increase your sales. I’ve outlined a few ideas below, you can use a page builder app to create these:

• Campaign Concept: Showcase your products as the perfect presents for loved ones.

• Add countdown timer: To instill a sense of urgency and spur customers into buying now instead of later. Below is a sample from our free-to-use template:

2. Adjust your homepage

The current design of your homepage mirrors a regular collection page. You might want to consider making these changes to your homepage:

• Add a hero banner: The hero banner is often the first thing a visitor sees when they land on your store. It sets the tone and gives a strong first impression. An impactful, visually appealing banner can grab attention and make a memorable introduction to your brand.
• Trust badges: You should also make sure that the trust badges are displayed prominently and that they are easy for visitors to see. Trust badges can help to improve your brand perception by making your website appear more trustworthy and professional. Like this:

• Introduce a section for social media: Link your store’s social media accounts, like Instagram or Facebook, so customers can easily follow you. This approach might not yield instant purchases, but it keeps your store in their sight, increasing the chances of future transactions. You can check this image for reference:

3. Adjust size for the header

I realized that the header occupies a lot of space on the homepage. You can reduce its size by adjusting the logo size or moving it to another location.

4. Make the sale badges more highlighted

Highlighted sale badges catch the eye of the customer quickly. In a sea of products, these badges can draw attention to specific items, guiding customers towards deals and promotions.

You can check this image for reference:

These are some suggestions for improving the design.

Let me know if you have any questions.

Best regards,

Kate | PageFly Team

[Gojiberry-Amee]

Hi Shoplaa,

This is Amee from Gojiberry - Shopify Survey & Feedback App.

I took a look at your store and have a few suggestions that will help increase conversion rate:

1. Testimonials. I see you have some product reviews. Showcasing a few testimonials on your home page in a prominent position-- whether from online customers or family/friends, helps promote more consumer trust and confidence.
2. Call to action button. Add an add-to-cart button or any call-to-action button underneath each product.
3. Show off your social media. If you have Instagram or another marketing channel, you can show off the feed on your home page as well, so it helps with giving some social credibility.
4. Ask your customers! (Most effective for increasing conversion) Ask where your converting customers are coming from. You can easily do so with a post-purchase survey app, and reward your customers with coupons/points to keep them coming back again. Once you find out your strongest marketing channel, focus more effort and money on that.

Hope this helps!

Amee | Gojiberry Team

[Ollie]

Hey @shoplaa .

Thanks for reaching out.

I appreciate that you have included your online store URL for us to explore. Looking into your URL, I noticed that you are using the announcement bar to welcome your visitors to your homepage. What do you think about including a free shipping offer or discount code to create a buyer incentive?

You could also potentially add a slideshow section to the homepage to strengthen your brand. For example, you could make a slideshow appear as the first section under the header navigation menu to showcase some of your available products. You could include your best seller or favorite product in the slides! This is a great way to allow your visitors to learn more about the business as soon as they arrive on the homepage.

We do have a great article that goes into a step-by-step guide on developing a marketing plan that you may find useful.

Let me know what you think and if you have any questions.

[shoplaa]

Thank you very much

[shoplaa]

Thank you very much for taking the time to reply to me.I have implemented most of what has been said. but I have not been able to find out how I can do this in the Dawn theme. I would be very happy if you could give me information on this.

For the product page

Everything is good, but I think showing all product materials, shipping and refund policy are a little too long. So, I highly recommend you change your product description to the example below, it would be better to increase customer experiences.

Example product description: