Store Design Feedback - No Sales!

Store Feedback

Topic summary

A new pet store owner (www.bestpetvillage.com) is seeking design feedback after running paid and organic social media campaigns without generating any sales.

Key recommendations from community members:

Homepage & Design:

  • Strengthen call-to-action buttons (use “Shop Now” instead of “Discover more”)
  • Add trust signals like customer testimonials and “Why Shop With Us?” sections
  • Include trust badges near checkout for security and shipping guarantees

Product Pages:

  • Rewrite descriptions to emphasize benefits over features
  • Add high-quality lifestyle images showing pets using products
  • Display discount percentages more prominently
  • Implement customer review functionality (apps like Judge.me suggested)

Conversion Strategy:

  • Establish clear value proposition differentiating from major retailers
  • Test free shipping thresholds (e.g., “Free Shipping Over $50”)
  • Add “Best Sellers” or “Trending” sections for guidance
  • Create first-time buyer discount pop-ups (tools like Privy mentioned)

Marketing Adjustments:

  • Implement retargeting ads for non-converting visitors
  • Improve SEO with pet-focused keywords (“pet toys,” “dog accessories”)
  • Target local pet owners through Instagram/Facebook Stories with clear CTAs

The discussion remains open with no resolution yet.

Summarized with AI on October 31. AI used: claude-sonnet-4-5-20250929.
1

Hi All - I have recently set up a pet store (www.bestpetvillage.com) and am keen to get some independent feedback on my store design in general. I have run some social media paid ads and am also using social media organic marketing techniques but am yet to make any sales.

So, as a newcomer to the ecommerce world any productive thoughts you may be able to share would be greatly appreciated. Thanks!

2

Hi @ColinH ,

1. Design & User Experience#### Homepage Improvements

  • Clearer Call-to-Action (CTA): Your hero banner should have a more compelling CTA like “Shop Now” instead of “Discover more.”
    - Trust Signals: Add customer testimonials or a “Why Shop With Us?” section to build credibility.
    - Product Descriptions: Highlight benefits rather than just features.

Product Page Enhancements

  • Trust Badges Near Add-to-Cart Button: Reinforce security, satisfaction guarantee, and shipping policies.
    - More Engaging Product Descriptions: Instead of listing features, focus on how the product helps pet owners.
  • Highlight Discounts Better: If an item is on sale, show the discount percentage prominently.

2. Conversion Optimization- Add trust signals (customer reviews, secure checkout badges).

  • Include a clear value proposition (why buy from you vs. big retailers?).
  • Test a free shipping threshold (e.g., “Free Shipping on Orders Over $50”).

3. Marketing & Sales Strategy- Run retargeting ads for visitors who didn’t purchase.

  • Offer a first-time buyer discount (pop-up or welcome email).
  • Add a “Best Sellers” or “Trending” section to guide customers.
3

Hi there! I took a look at your store.

I love the fun, practical pet accessories you’re offering! Your store design is clean and simple, but it could use a few tweaks to boost conversions, especially since you’re not seeing sales despite social media efforts. Add high-quality lifestyle images (like pets using your products) and compelling product descriptions with keywords like “pet toys” or “dog accessories” to improve SEO and appeal to pet owners, posts on X suggest this drives traffic and trust. Consider adding customer reviews via an app like Judge.me to build credibility, and create urgency with a pop-up discount (using an app like Privy) to encourage first purchases. Your paid ads and organic posts are a great start, but targeting local pet owners or using Instagram/Facebook Stories with clear “Shop Now” calls-to-action could help