Hi @Box2Motorsport ,
I am from Mageplaza - Shopify solution expert.
I would be happy to review your website and provide feedback on the performance. Here are some suggestions to improve the performance of your website and increase sales:
1. Monitor Your Cart Abandonment Rate
A high cart abandonment rate can be particularly frustrating for your business, especially after investing significantly in attracting visitors to your site. This issue indicates that many potential customers are deciding not to complete their purchases, contributing to low conversion rates.
To address this, you can remind customers about the items left in their carts and encourage them to complete their purchases by:
- Email Reminders: Send emails to customers who abandon their carts, reminding them of their items.
- Incentives: Offer a discount or free shipping to motivate them to finalize their purchases.
- For more detailed guidance, refer to an article from the Shopify Help Center
- Improve promotional banner and section on Homepage
You should add seasonal banners for current promotions or collections (e.g., Summer Sale, Winter Collection) to catch the attention of customers.
Additionally, featuring sections like “Best Sellers” and “On Sale”, New arrivals on the homepage, make discount labels and pricing information more noticeable, can drive attention to popular and discounted products, encouraging visitors to engage more with your site. Here is a reference:
3. Improve search bar
You should make a search bar with large product images, show price and discount information, including color search, collection search, etc functionality to enhance search bar. This will help customers find their needs quickly, enhancing their shopping experience. Below is a reference:
4. Adding Support section
You should add your customer service policies such as: privacy policy, return policy, shipping policy, FQA. Adding these sections will address purchasing hesitation and build trust to your customers, encouraging them to buy your products. Here is a reference:
I don’t see your ads so I can’t make detailed recommendations on your landing page. But here are some recommendations from “Databox”. You can check more in this article.
“When CTR is high but the conversion rate is low that indicates a problem with the landing page, which is most commonly due to a lack of effective calls-to-action (CTA) on the page. The solution is to create a clear CTA like a “Buy Now” or “Read More” button. The CTA can be a clickable image overlaid with a small amount of text or a simple button.”
I hope my suggestions are helpful. If you find it good comment, it would be appreciated if you could “Like” or “Mark as Solution”. Thank you and Good luck!
