Why is Shopify not accurately tracking my TikTok ad clicks?

Technical Q&A
1

So I am advertising with TikTok and according to TikTok i have had over 600 link clicks to my store in 3 days. However shopify say that i’ve had less than 50 across the 3 days. Also i have had multiple sales in those days yet my conversion rate is 0% and the analytics on shopify for that part show only 1 person has added to cart and there has been no completion of payments yet i’ve had multiple orders. Anyone know why this is/have a fix? Thanks

2

Hi @Web3Jack ,

You can try to install a cookie bar App to enable tracking customers’ information.

And check these steps to enable that on your store :

  1. From your Shopify admin, click Settings > Apps and sales channels.
  2. From the Apps and sales channels page, click Online store.
  3. Click Open sales channel.
  4. Click Preferences.
  5. In the Google Analytics section, check Use Enhanced Ecommerce. If you’re using an older version of Google Analytics, then you might need to click Upgrade to the latest version before you can click the Use Enhanced Ecommerce checkbox.
  6. Click Save. This enables Shopify to track and send all of your website data to Google Analytics.
  7. In your Google Analytics account, click Admin.
  8. In the View column, click Ecommerce Settings.
  9. Click the Enable Enhanced Ecommerce Reporting toggle to turn it from OFF to ON.
  10. Click Save.

I hope this helps.