An ecommerce store owner is experiencing a 60-70% bounce rate with most visits lasting only seconds, despite high click-through rates from Meta ads directing to product detail pages (PDPs).
Key Issues Identified:
Recommended Solutions:
The discussion remains ongoing with no clear resolution yet, though the sold-out product status appears to be a significant contributing factor alongside severe performance issues.
Hey
We have an ecommerce store and are running ads through Meta. Our CTR’s are quite high but there is a major issue with our site. We have a 60%-70% bounce rate and most of our visits last for less than a few seconds when looking at HotJar. We’re running people to our PDP’s
Would anyone be able to share some tips to improve this?
Site for reference: https://vytadose.com/
Thanks for sharing your site. I took a quick look at vytadose.com — here are some focused tips to help reduce bounce rate and improve engagement:
Page Load Speed: Ensure your PDPs load quickly on mobile (many Meta users are mobile). Run tests via PageSpeed Insights or GTmetrix. Even 1-2 seconds delay can cause drop-offs.
Above-the-Fold Design: Make sure product images, price, key benefits, and add-to-cart button are visible above the fold without scrolling. Your site currently requires a bit of scroll to get full clarity.
Ad-to-Page Consistency
Match ad messaging with PDP content to reduce disconnects.
Emphasize benefits clearly with icons or short bullet points near the top.
Simplify PDP Layout
Make the CTA stand out — simplify “Subscribe & Save” vs “One-Time” options.
Add trust signals like reviews, guarantees, or “Doctor Approved” badges.
Avoid Friction
Limit or delay pop-ups — early interruptions can cause quick exits.
Use Hotjar insights to fine-tune scroll and click behavior.
Consider a Landing Page
Did you just Chat GPT me? Half the things you’ve said we already have or are using and we don’t even use pop-ups 
Hi @VDP
If your customers stay very shortly on your web pages, that means you may not get attractions from potential visitors very much or the page content is not so attractive for them.
I find out one cause code which may explain the reason why your visitors leave your website quickly: All the products are under sold out status, and they may think they fail to make purchase anymore. You can consider optimizing this part by adding some stocks or updating your product status, so that they can successfully make the payment and stay longer on the product pages, a kind reminder here.
Currently, your mobile performance score is 53, with an LCP (Largest Contentful Paint) of 10.4 seconds, which is quite high and likely causing users to drop off before engaging with the page. On desktop, the performance score is 61, with a Total Blocking Time (TBT) of 740ms, which suggests there’s JavaScript or rendering blocking the page from becoming interactive quickly.
Hello @VDP , It’s totally understandable that high CTRs are great, but if the bounce rate and session durations are high, it could indicate some underlying issues with your website. Providing you the strategies you can adopt to improve the bounce rate of your website.
User Experience (UX)
Always try to keep product information that should be easy to read and well organized. Examine how it is easy for users to navigate to the pages. If users are confused or don’t know where to click, they may quickly leave. As per the analysis your mobile navigation and pop ups are having the issues from the user perspective.
Navigation Speed- Your site takes too long to load before the user can see or interact with the navigation menu. Your Time to First Byte (TTFB) is high which indicates that the server response time is slow, affecting users to access the navigation page.
For Pop-Ups: Render-blocking is the root cause for pop- ups to show up properly on the page. You could also use IntersectionObserver to load pop-ups only when the user scrolls to a certain point on the page.
Mobile Optimization
Since a significant amount of traffic from Meta ads is likely mobile users, ensure your website is fully optimized for mobile devices. Mobile users expect fast loading times and an intuitive, responsive design. Always make sure your buttons, images, and text are easy to interact with on smaller screens.
For example - Use media queries to make sure the content adapts to various screen sizes:
@media (max-width: 767px) {
body {
font-size: 14px;
}
.header {
text-align: center;
}
.product-image {
width: 100%;
}
}
Website speed performance
A slow-loading website can often be the reason behind users bouncing quickly. If your Product Detail Pages (PDPs) take too long to load, visitors may leave before they have a chance to interact with your content. I have generated the report of your site performance in Google page insights report and the results are the worst for your website
Overall Performance Score(Mobile) - 34
LCP - 17.7 s
Total Blocking Time( TBT) - 1030 ms
Speed Index - 10.2 s
FCP - 6.1 s
You really need to make changes to improve the website speed performance as speed plays an important role in making sales.Below are the some suggested improvements.
Minimize Main-Thread Work
High main-thread work can lead to slow interactivity . This can be caused by large JavaScript files or heavy operations running on the main thread. To solve this issue try to use code-splitting to load only necessary JavaScript when required. This prevents large chunks from blocking the main thread.
For example -
You can try to minimize Long JavaScript Tasks by Using requestIdleCallback for Non-Essential Tasks.
if (‘requestIdleCallback’ in window) {
requestIdleCallback(() => {
// Perform non-essential tasks here
processData();
});
} else {
setTimeout(() => {
processData();
}, 1);
}
Improve Mobile Performance
As per the above specified report it suggests that mobile performance could be improved, possibly due to issues with render-blocking resources, slow image loading, and more. So it is recommended to implement lazy loading for images that are not in the initial viewport to speed up the page load time:
Additionally, reduce javascript execution time by minimizing the amount of javascript and remove any unnecessary scripts or large libraries that are not critical to the initial user experience.
Alternatively, if you do not want to do it manually. I recommend to use website speedy- an optimization app that handles speed related issues automatically by optimizing images, lazy loading, minifying css and js ,etc.
