How can I have traffic to increase sale. I’ve had my store for a year and have only 1 sale while I continue to pay my monthly fee. What can I do to drive traffic and get sales?
Topic summary
A merchant is struggling with low sales after operating their store for a year, achieving only one sale despite paying monthly fees. They’re seeking advice on driving traffic and increasing conversions.
Recommended approach:
- Start with Standard Shopping campaigns for better control and learning opportunities
- Monitor which search terms trigger product ads
- Exclude irrelevant or expensive keywords
- Consider Performance Max campaigns (without ad assets) as an alternative
Key action item:
Optimize the product data feed by following Google’s requirements and recommendations, as feed quality directly impacts campaign performance.
The advice emphasizes testing different strategies since what works varies by merchant. The discussion remains open for follow-up questions.
2 Likes
Hello Emmanuel, thank you for your question.
There was another question that was about the same, and will share with you what I said, please do ask any follow up questions, if you have any.
The best strategy depends on testing, each merchant will have different strategies what works.
For example, try using standard shopping, if you want high control, explained here: https://www.youtube.com/watch?v=CiRIDzRrHno
Or try using performance max, without ad assets: https://www.youtube.com/watch?v=z6VhX7MqIgY
If you have zero sales, then I would test by using standard shopping first, so that you can learn, and understand what search terms are triggering your products.
Then exclude what is irrelevant or costs too much.
Also remember to improve your product data feed info by following the requirements and recommendations: https://support.google.com/merchants/answer/7052112