Why is my online store getting traffic but not sales?

Shopify Discussion
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Hi everyone. I would like you to review my store and give me some pointers. I get lots of traffic but very few sales..

www.southernsassloft.com

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Sorry www.southernsassloft.com

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Hello @Ssloft2021 ,

This is flareAI: your Fully Automated Free Sales Machine. I hope you’re having a good day. We are helping Shopify Merchants grow their store presence in Google and other major sales channels and generate sales of $5 million in sales from Google Search, on autopilot.

If my suggestions is helpful to you, please let me know by giving a like or marking it as a solution.

I’ve taken a look at your store and found there are quite a few things which if added can increase sales.

  1. Add the Home page link at the starting of the main menu.
  2. Add sections like ‘New Arrivals’, ‘Featured Collection’, ‘Hot Sellers’ to help keep customers updated on new products and give exposure to new collections.
  3. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
  4. Add a form in the Contact Us page for better customer interaction.
  5. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
  6. Add social media for the store to increase the traffic
  7. Optimize your footer with a more professional and functional look. Add pages like Contact Us, About Us, FAQ, etc to the footer.
  8. Add a FAQ page to provide information on frequent questions or concerns
  9. Add About Us page which is a reflection of the purpose and personality of the business.
  10. Add more specific product title/url in product pages.
    Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.
    For example https://www.southernsassloft.com/products/fame-take-a-stroll-studded-fedora title doesn’t contain what product is it (like ‘hat’)
  11. Add average ratings for each product
    Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
  12. Add sticky header
    Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
  13. Add Blogging in the store
    Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.

For getting more organic(free) conversions make sure your products are indexed on Google. 53% of eCommerce traffic is Search, far greater than Paid Ads & Social Media. As a Google partner, flareAI will help your products found on Google and other free channels. Once your product is found on Google, customers will keep finding your product day after day. With flareAI, your store can access the Google Search and 20+ free sales channels.

Also, I did a https://flareai.co Instant FOG on your store. Customers searching on Google are only able to find 14% of your site. The remaining 86% is missing from Google.

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Gina
flareAI

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Thank you

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