Looking to scale and I’m interested to hear new user feedback https://johngarlandtaylor.com/ thanks in advance!
Topic summary
A user is seeking feedback on their website (johngarlandtaylor.com) as they prepare to scale their operations. They are specifically looking for perspectives from new users to help inform their growth strategy. The request is open-ended, inviting community input on the site’s design and user experience.
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Wow this is really, really, really, really nice… This is probably the best and most developed website I’ve ever seen here. The personal touch. The real physical location. Family run business using real family photos. Site is very well designed, and nothing is broken. Visually appealing. Lovely product images. Real photography with a lovely model. Very professional yet personal. Looks like a ton of time spent on it.
Well done!
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Thank you so much for your feedback - I really appreciate it! I’m looking at ways to improve our conversion rate but it’s great to hear how much you enjoyed the ‘shopping’ experience. Thank you again!
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HI @Sarah568473
Welcome to the community.
I first saw @Howie10 replay and I said I have to see this 
And to not repeat all, I agree with every word. A proper way to build a store, with a lot of sections that are placed using best practices. It is telling a great story, and that is the perfect way to connect to customers. It can be a great example to all other members who come here and complain, “no sales,” but do little work in the store, nothing personal, and expect great sales.
Well done indeed.
But as you are looking for all feedback, here are some things you should consider and maybe try.
Maybe it is just me, and while that green color looks good, in some parts the text is not that readable, not enough contrast. For example, when the text is white, the contrast is 1.6, but I think the recommended value is 4. On the other side, text in the footer is black and the contrast is good, but still, for me something is off. Maybe small text and a light thin font. But not an issue, like I said, maybe it is just me.
One thing you can try is to follow the Shopify marketing calendar and make a custom homepage hero banner and pages for some holidays and offer a small discount.
If you do not use any service like HoyJar or Microsoft Clarity, maybe you can try and see the sessions of your customer and maybe find some issues. Where the user clicks, where it goes.
To the homepage, I would only add a list of videos from customers if possible, which is called UGS - user-generated content. Their feedback, story would definitely help new users to buy more easily.
For the product page, try to make the image and thumbnail block “sticky.” So when the customer reads the description and other content in tabs, the image is still in view. Same way, you have a sticky add to cart there.
Some people do not read the full description, so they think that maybe adding one short sentence or a list with the 3 most important features at a glance could tip the scales and make an undecided customer buy.
The last thing, product videos would be a bonus.
I do not know what you do with marketing and social networks, but just keep doing the same thing, and you will be fine.
Good luck with sales.
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Hi,
I want to share something from my experience.
If you are going to advertise on Google, Facebook or any other platform don’t make this mistake.
Many store owners rely on shopify native app to track the conversions from ads campaign. But these apps don’t provide the maximum accuracy as a result campaigns don’t optimize as it should be.
To make sure proper conversion tracking, Use GTM and Shopify App in parallel for 2 different pixel, google tag .
one you have proper sales data you can easily differentiate the pixel or google tag you should use for the best result.
See the result from the attached images
Feel free to ask if you have any questions.
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Thank you so much for taking the time to give this feedback I really appreciate it! I have recently added Clarity and asked for more UGC footage so I hope they will both help. Great tips and I so appreciate you actually taking a detailed look into everything. I would like a colour refresh so it’s actual ideal that you pointed that out as I’ve never heard of that contrast thing before. Massive thanks!
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Hi @Sarah568473 Agree with sentiments here, the designer/customizers are doing good work.
And I get paid to be extremely critical to avoid problems, not dole out praise to ignore problems.
tl;dr See some recommended actions marked with 
emojii
Good example of what kind of personality can be achieved with a premium theme like the impact theme.
Good enough it’s the kind I’d expect to see the theme-developers themselves link to in their marketing.
Besides getting any obvious high points from replies here I’d wager your in the polish/safety phase which can take just as long as it did to get to this point now.
If not the full on ab-testing/CRO-agency phase.
Depending on how good internal business metrics are (traffic vs conversions vs adspend etc etc etc)
Aesthetics:
It’s clean, if a bit sterile , design wise. There are LOTS of doodads and widgets on the page however.
Even the notification bar is on every page, and it isn’t linked to relevant pages like shipping policy.
It’s very monotone; of which I’d expect a bit more pop on the jewelry’s colors in photography to contrast the theme colors but restraint has been used which is good if a purposeful intent as it gives later flexibility for call outs or attention seekers.
If monotone is an active choice to give power to color splashes, then things like the payment icons should possibly be made monotone too. Nation flags in the currency picker too maybe should be desaturated unless international is heavy traffic.
Accessibility
The limited colors might be causing some contrast issues in some places (light|pale text on light|pale backgrounds)
Do contrast accessibility checks on sections like the custom-text on the homepage, tiny lite text like ‘Quality our customers love’ isn’t readable with poor vision.
Obvious high points
A/b test hero images being FULLY clickable, limit pixel hunting
Show a product link to a product.
Hero images linked collection should possibly have the items shown in the picture as the first items. Currently it shows braclets but the first item in collection is an earring.
Harder problem - The collections themselves have product-images as a top image but don’t link to products or hint to names, or have shop-the-look hotspots , etc etc etc
Advanced - Try to limit the amount of stuff that gets adblocked there’s around ~50~100;using ublock origin lite in chrome browser
Try to limit the amount of doodads and gadgets on the page.
There’s a cookie content, newsletter popup/exit, notification bar, chat widget, discount widget.
Everything that isn’t navigation, search, or directly related to product purchase should be considered disposable noise.
Disposables shouldn’t go over ~3 when someone lands on a product page.
Do you want people clicking on disposables or the add to cart button.
Advanced - Smoother color selection process of flat/sibling/combined product options, fixing this can be a hassle but it could literaly be costing money not to fix it.
See /molly-pendant and click gold to get to /molly-pendant-stud-in-gold
You have flat products and show them as a single product, but it doesn’t seem like your using a good combined listings apps , or the theme just isn’t optimized for this.
So flipping between product colors is a jarring page reload especially when the product photography isn’t similar.
Nit: don’t know the SEO strategy at play but having just molly-pendant for the prime product then stud-in-colorname for another might mean silver is in search optimization /shrug.
If it seems like silver color is underselling this could be the culprit not just customer preference for other colors. Not an easy thing to fix as just slapping silver in the prime name may mean confusion for finding the other colors, ugh.
Advanced - Collection product grids layout shift
I think the site may have had some speed optimizations, or this is a problem in impact-theme itself(in which case report it to the devs)
When a grid loads the products can be a SINGLE column of only images then the layout kicks in a few moments later.
If this happens on collections there may be other quirks like this happening.
Prolly not costing conversion vs the conversions gained from performance optimization because internet users can be used to stuff like that; but it should be treated like a money problem til proven otherwise.
e.g. /collections/christmas-collection screenshot:
Guarantees should link to policy pages, or inline content
e.g. We offer 90 day returns and free repolishing
BUT putting a link smack dab in the product info flow means people navigating away from the PDP(product description page). Not sure if modal would make sense.
There is return info on PDP in the accordions , but no polishing info?
Agree, even if this is Ask & Offer ,and technically this should be in the actual store-feedback subforum, this store’s theme use probably shouldn’t be put next to the absolute noise in that other forum.
Which is a really good sign something is going right.
If treated as just a straight ask&offer I’d say the merchant, or whoever the shop is working with, needs to utilize a full blown user-feedback service; Because it’s good enough that finding money-affecting problems could require TONS of data/reviews.
Nice ty for the measurements , I just steeped back from the monitor to 10’ test it so didn’t know it was that low.
Considering the rest of the design I don’t think it would be causing bounces for large info text, but if the audience is on the older side could be friction on any callouts setup like that with small text.
Design wise not sure if color change is the solution, maybe just try text-shadows first to avoid changing colors everywhere or ending up with a bunch of one-off colors hidden around the theme.
Ambivalent on this yeah there can be a lot of white/dead space especially when accordions are open.
But it needs to absolutely be contained in the product info area, to avoid making it harder to scroll to the FAQ or get to the footer.
Double this, keep practicing that restraint though.
Use abc analysis, or select some tentpole products to test before doing full video shoots and having to incorporate video in all the theme it can be a performance hit, though the impact-theme should have basic support for product video.
It can be a whole headache to do right for premium products.
Note: AI generation of such things has gotten way easier to use, making it a good way to prototype/test-taste some presentation idea beyond just “ring rotates in empty whitespace” before commiting to a quality video shoot.
The next step after that is 3D models and virtual try-on. but careful of leaving the grassroots homemade feel
Touching back on user-generated-content, maybe some merchant-genrated-content for some simple video on /pages/about.
Though there is something to be said about the authenticity communicated by NOT needing/wanting to make such videos like some marketing checklist /shrug.
I see that you offer a 10% discount for new users. Would it be a good idea to show the discounted price on each product, just for new users? I think it would make it more attractive.
The vibe is great, I must say, it looks compact and neat. As a new browser, I found it to be very intriguing and inviting. The “new design” section looks absolutely spot on.
My only take here, not even advice, it’s I would love to see some kind of combo or bundle there on some product page. Instead of going through all of the related products, I would love to see an add-on bundle of related products there. Don’t get me wrong, the experience I got from your website was pleasant, but for those who just don’t have time to browse through all of your products, I think it would be a nice touch to have. Happy to give you some more ideas you can consider for bundling your products if you’re interested in this direction.