Looking to scale and I’m interested to hear new user feedback https://johngarlandtaylor.com/ thanks in advance!
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Wow this is really, really, really, really nice… This is probably the best and most developed website I’ve ever seen here. The personal touch. The real physical location. Family run business using real family photos. Site is very well designed, and nothing is broken. Visually appealing. Lovely product images. Real photography with a lovely model. Very professional yet personal. Looks like a ton of time spent on it.
Well done!
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Thank you so much for your feedback - I really appreciate it! I’m looking at ways to improve our conversion rate but it’s great to hear how much you enjoyed the ‘shopping’ experience. Thank you again!
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HI @Sarah568473
Welcome to the community.
I first saw @Howie10 replay and I said I have to see this 
And to not repeat all, I agree with every word. A proper way to build a store, with a lot of sections that are placed using best practices. It is telling a great story, and that is the perfect way to connect to customers. It can be a great example to all other members who come here and complain, “no sales,” but do little work in the store, nothing personal, and expect great sales.
Well done indeed.
But as you are looking for all feedback, here are some things you should consider and maybe try.
Maybe it is just me, and while that green color looks good, in some parts the text is not that readable, not enough contrast. For example, when the text is white, the contrast is 1.6, but I think the recommended value is 4. On the other side, text in the footer is black and the contrast is good, but still, for me something is off. Maybe small text and a light thin font. But not an issue, like I said, maybe it is just me.
One thing you can try is to follow the Shopify marketing calendar and make a custom homepage hero banner and pages for some holidays and offer a small discount.
If you do not use any service like HoyJar or Microsoft Clarity, maybe you can try and see the sessions of your customer and maybe find some issues. Where the user clicks, where it goes.
To the homepage, I would only add a list of videos from customers if possible, which is called UGS - user-generated content. Their feedback, story would definitely help new users to buy more easily.
For the product page, try to make the image and thumbnail block “sticky.” So when the customer reads the description and other content in tabs, the image is still in view. Same way, you have a sticky add to cart there.
Some people do not read the full description, so they think that maybe adding one short sentence or a list with the 3 most important features at a glance could tip the scales and make an undecided customer buy.
The last thing, product videos would be a bonus.
I do not know what you do with marketing and social networks, but just keep doing the same thing, and you will be fine.
Good luck with sales.
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Hi,
I want to share something from my experience.
If you are going to advertise on Google, Facebook or any other platform don’t make this mistake.
Many store owners rely on shopify native app to track the conversions from ads campaign. But these apps don’t provide the maximum accuracy as a result campaigns don’t optimize as it should be.
To make sure proper conversion tracking, Use GTM and Shopify App in parallel for 2 different pixel, google tag .
one you have proper sales data you can easily differentiate the pixel or google tag you should use for the best result.
See the result from the attached images
Feel free to ask if you have any questions.
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