Very small business

Ask Me Anything Q&A Emailmarketingama

Topic summary

A small art/craft business owner seeks guidance on building an email database from scratch, specifically wanting to convert Instagram and Facebook followers into email subscribers.

Recommended strategies:

  • Collect email addresses at point of purchase from customers
  • Add email collection forms to social media pages
  • Use tools like Shopify Forms to capture visitor emails on the business website
  • Leverage traffic from search engines, social media, and word-of-mouth referrals

The business owner found the advice helpful and now has a clearer path forward for developing their email marketing strategy.

Summarized with AI on October 30. AI used: claude-sonnet-4-5-20250929.
1

I am a very small art/craft business, how do I generate a customer email database if I don’t have any email addresses?

I have followers on Instagram/Facebook, I know that Sales will become better with email marketing, but how do I get Instagram/Facebook followers’s email address to develop further?

Thank you.

2

Hi! The first place to start is to make sure you’re collecting emails from your customers when they purchase. If you want to leverage your social media followings, you can set up a sort of email collection form that appears when people visit your pages. You can also use Shopify Forms to collect emails when people visit your site, whether they find you from search engines, social media, or by word of mouth.

1 Like
3

Thank you so much, this whole experience has been really useful and I feel clearer now.