Ways of growing your customer email list

For the past few years we have tried a popup when the customer comes to the website saying “get 10% off when you sign up to our mailing list” We have tried 15% too after an expert said it was more appealing. The uptake has been poor and we do not have a lot of people on the list. Furthermore, those who sign up for the discount often unsubscribe a few days after they have ordered. We are not spammy with our emails and only send a very considered email a month as we understand the irritation of constant bombardment. What can we do to grow our email list?

1 Like

Hi! There are other ways to grow your email audience aside from on-site pop-ups. When you use a discount as the value proposition for signing up, the customer can be incentivized to unsubscribe because they don’t think future emails will live up to the value of that 10% or 15% off.

Here are some other tactics to grow your email list:

  • Social media posts or link-in-bio sign ups.
  • Referral programs
  • Cross promotion with a collaborator or similar brand
  • Include email sign ups in your header/footer
  • Create alerts or banners
  • Have a registration wall to access certain parts of pages of your site
  • Create a contest or solicit user-generated content