Website Optimisation / Conversion Optimisation

Store Feedback
,
1

Any recommendations for website optimisation (style improvements, what to add etc) and conversion optimisation once I’ve gotten the consumer to the website;

https://cleansalt.co

2 Likes
2

The best way to increase the Conversion rate and Website Optimization is to hook the customer. This is possible if you put many efforts on it. Just adding a product and share little bit detail is not everything. But actually a one product store take more efforts rather than a multiple product store.

Here is how.

  • We need to showcase the full detail of the product.
  • We need to share why our product is useful for them.
  • We need to collect Customer reviews [min 500 with Media].
  • We need to add UGC videos to customer hook.
  • We need to gave them social proof [By sharing the actual process of how we made this].
  • We need to make sure the customer are getting discount from our products.
  • We need to use the comparison.
  • We need to add multiple UPS on our Store.
  • We need to use the Badges, bundle buy and popups.

Please take a look above and ask yourself either you implement all these steps?

If you need a reference then https://bleame.com/ is one the best example for 1 product store. Take a look this store and found out the main reasong why they are making 7 figures every month.

If you need help to implement all these strategies then feel free to reach me out.

Thanks

1 Like
3

Hi @cleansaltco ,

Thanks for reaching out to the community. We are MooseDesk, a comprehensive Live Chat, FAQ & Helpdesk App designed to elevate your customer support experience.

First, your store looks stunning and has a modern vibe! It also has quite enough essential information. However, we can make it even better. Please check some of my recommendations below.

1. Optimize your hero section

The hero section is the first thing visitors see and it sets the tone for the entire experience of your web visitors, so try to take advantage of this by adding a prominent CTA button. You can use strong action-oriented language (e.g., “Shop Now,” “Learn More”) and make the button stand out

Take a look at this example:

MooseDesk_0-1745570980417.png
MooseDesk_0-1745570980417.png1350×756 152 KB

2. Freeze your header bar

A sticky header makes it easier for users to find what they’re looking for and avoid having to scroll back to the top each time they want to navigate to a different website section.

MooseDesk_1-1745571018058.png
MooseDesk_1-1745571018058.png2876×1292 319 KB

3. Enhance the footer section

The footer is often overlooked, but it’s a valuable piece that can significantly enhance user experience and boost your website’s effectiveness. Some of the elements you can consider adding are:

  • Copyright notice: Clearly state the copyright owner and year.
  • Privacy policy link: Link to your detailed privacy policy.
  • Terms of service link: Link to your terms and conditions.
  • Contact information: Include your address, phone number, and email.
  • Social media icons: Link to your social media profiles..

4. Add a customer support section

  • Add an FAQ page: A comprehensive FAQ page can significantly improve sales by addressing common customer concerns and streamlining the purchase process. You’re not just providing information but you’re actively addressing barriers to purchase, building trust, and creating a smoother shopping experience through the FAQs.

unnamed (63).png
unnamed (63).png405×512 131 KB

  • Add a live chat widget: Don’t overlook the importance of customer support for your new online store. Being available whenever customers need you the most can help drive more conversion to your store. You can consider adding live cha, which is a widget that pops up on your website. It allows visitors to ask questions and get assistance directly from your team in real time.

MooseDesk_4-1745205020929.png
MooseDesk_4-1745205020929.png256×531 50.7 KB

I suggest exploring MooseDesk, a free Live Chat, FAQ & Helpdesk App. MooseDesk provides auto-reply features during non-business hours, a proactive help center, and a user-friendly widget layout, offering an effective solution to enhance customer support on your platform.

—

As an expert/enthusiast in UX, I recommend implementing these changes to improve customer experience when scrolling through your store.

If this is helpful for you, please let me know by giving me a ‘LIKE’. If your question is answered please mark this as 'SOLUTION’.

Thank you for reading. Wish you a nice day ahead!

MooseDesk - All-in-one Shopify FAQ & Helpdesk App

1 Like