What's the best way to integrate a large inventory into Google Merchant Centre?

Shopify Discussion
1

I have a store with 150 products, I used the website crawl method to upload to google merchant centre as I thought it would be the fastest way of doing things and low and behold I have received a ton of errors.

My options to upload are either:

  1. Google sheets

  2. Use an app such as ‘Feed for google shopping’ (which I believe only allows me to run google shopping ads in my currency which won’t work as I sell internationally)

  3. Content API

  4. Scheduled fetch

For a store set up like mine with many SKUs, what is the most effective way to integrate my store with merchant centre?

Thanks!

2

Don’t use the web crawler, the issue here is that the ID’s are random, which means you can not setup your remarketing code to match the ID’s. Always use an app.

Don’t worry about international sales, the traffic you get from other countries is very small. You may get zero clicks or less than 10% compared to advertising natively.

If you want to advertise in other countries, use an app that allows for currency conversion in the data feed. Such as https://apps.shopify.com/multiple-google-shopping-feeds

3

Dear Haz,

Given that submitting product data to Google Merchant Center using Google Sheets, content API or scheduled fetch are all tough works even with tech-savvy merchants. They are either too complicated (API & Scheduled fetch) or time-consuming (Google Sheets). So to minimize your workload, an easy-to-use Google feed app is still the most effective choice.

Of course, this option means you have to pay a monthly subscription fee, but a well-performed app should be worth every penny. You would save a lot of time and resources.

Since you mentioned selling internationally, we’re so excited and proud to introduce you to our app Facebook, Google Shopping Feed, also known as Socialshop. If you have a currency converter and translation app, we can support translating your feed content & converting your feed currency.

Here comes other perks you can receive from Socialshop:

  • We support syncing up to 10,000 SKUs to Google Merchant Center (doesn’t this sound great with a store that has many SKUs like you?)
  • Assign your products to the exact google_product_category
  • Our AI algorithm will base on Google product data specification to score each of your product from 01-100 and give data-specific recommendations
  • Optimize your product images for higher conversion

If you haven’t made up your mind yet, try our 14-day FREE trial with unlimited features now!