Which marketing channel got you your first consistent sales — and why?

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Hi everyone! I’m launching my first Shopify store and I’m currently trying to understand which marketing channels actually work for beginners.

I’ve been researching different options: Meta/Instagram ads, TikTok Ads, Pinterest, Google Shopping, influencer marketing, SEO, content marketing, and even email campaigns. The more I read, the more I realize there’s no universal approach — every business seems to have a different experience.

I want to avoid the common mistakes many beginners make, like wasting ad budget without a clear strategy or spending too much time on channels that don’t fit my niche.

So I’d really appreciate insights from those who’ve already been through this:

  • Which marketing channel brought you your first real sales?

  • Did it work because of your niche, a strong creative, a good offer, or something else?

  • Which channels didn’t work for you — and why?

  • What should a beginner pay attention to when choosing their first marketing channel?

Which marketing channel worked best for you in the beginning, and what advice would you give to someone choosing their first promotion strategy?

1 Like
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Hey @Kianda,

Mostly you will find the responses of Shopify Developers not the Store owner. Could you share your store url and password [if applicable] so that I can take a look and provide you the best suggestion about which sales channel will works for you.

Thanks