Why am I getting add-to-carts but no purchases on my new UK product?

Store Feedback

Topic summary

A UK-based seller is experiencing high add-to-cart rates but zero conversions despite having a currency converter installed. They requested help identifying potential checkout issues.

Testing Results:

  • A PageFly representative tested the checkout process and found no technical errors
  • The page design was praised as well-structured with sufficient product information

Recommended Improvements:

Navigation & Trust:

  • Add a sticky header to improve navigation and search accessibility
  • Display star ratings and review counts prominently under product titles to build social proof

Urgency & Engagement:

  • Implement real-time visitor data near add-to-cart buttons to create FOMO (fear of missing out)
  • Use countdown timers for flash sales or limited-time offers
  • Add animated holiday effects (snowfall) via apps or custom CSS/HTML

Marketing:

  • Launch targeted email campaigns with personalized offers and holiday reminders to capture the seasonal opportunity

Status: The discussion remains open with no definitive cause identified for the conversion gap, though multiple optimization strategies were suggested to improve trust signals and create urgency.

Summarized with AI on November 13. AI used: claude-sonnet-4-5-20250929.
1

Hi everyone. So I recently started selling a product to the United Kingdom and since starting to run the ads, I’ve received a lot of add-to carts but no purchases. I have a currency converter that should work. Could somebody go through the checkout process for me and check for any mistakes that could be the cause of this? Or if there are none, could you provide some insight into other factors that may be causing this. Thank You

Store Link: https://oswau.com/products/oswau-silent-basketball?variant=42904055546014

2

Hi @LukeHussey ,

I’m Garcia from PageFly - Shopify Advanced Page Builder App.

I’ve went through the checkout process to test it out for you but there was no issue found on my end. Hope it helps. And I have to say that the page design is great and enough information for merchant to make decision. I really like it!

By the way, from my CRO expertise, I’d love to give you my suggestions as hereby:

1. Have a sticky header

If your website visitors are looking for a particular product while browsing, what’s the usual action they would take? They might have to scroll all the way up to the page’s top in order to find the search bar, which can be a bit of an inconvenience. However, this issue can be addressed by introducing a sticky header, significantly improving the ease of navigation for your customers

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2. Show star rating and number of reviews

Why? Prospective customers may not be aware of how great your products are, even if you design the screen with eye-catching neon signs.

So, what’s the strategy to persuade them towards you, your product, and your business?

A reliable method to initiate the trust-building process is through the use of social proof, particularly by leveraging product reviews.

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It’s ideal to show them under product title.

3. Add data of real time visitor

Creating FOMO effect by adding a line of real time visitor data next to the add-to-cart button can add major sales to your store.This sense of urgency makes your customer perceive its popularity, leading to a confident purchase.

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4. Get prepared for Chirstmas

As the holiday season approaches, let’s take a look at these expert insights to further enhance your holiday preparations.

  • Animated Snowfall or Effects:

App: Install apps like “Snowfall Effect” or “Nexa Snow Effect” to add animated snowfall or other holiday effects to your website.

Customization: You can also use HTML and CSS to create custom holiday animations or effects on your site.

  • Countdown timers: Use countdown timers for limited-time offers or flash sales to create a sense of urgency and drive conversions.
  • Email marketing campaigns: Send out targeted email campaigns with personalized offers and reminders about your holiday promotions. Keep your subscribers updated with relevant content and exclusive deals. Let’s start this campaign soon as if collecting emails is delayed, the holiday campaign might not reach a wide audience.

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And that’s my feedback! Hope it helps you boost the conversion rate.

Cheers!

Garcia | PageFly Team

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