Why am I getting traffic but no sales on my French ecommerce site?

Hi everyone,

I feel very disappointed, I managed to get traffic, but no Add to cart, after multiple shoutouts

Please note that my website is designed for French customers (the English button doesn’t work well and I basically gave up on translating to English with Weglot as the Cart kept popping up English for my French customers)

I don’t know what to do :disappointed_face: the product I propose is of high value and pretty good pricing for the quality, what are your thoughts?

Thank you

www.gymspell.com

3 Likes

Hi @NathalieUrumi ,

I highly recommend you read this article from Shopify :laptop: :backhand_index_pointing_right: https://www.shopify.ie/blog/traffic-no-sales

Here are a few questions covered in the article:

Is your main navigation easy to use?
Can you move any non-essential pages to the footer navigation?
Does your visual brand look professional?
Does your homepage have a clear call to action?
Does your website copy speak to your target audience?
Does your website look just as good on your mobile phone?
Does your business seem trustworthy?
Are shoppers adding products to their cart?
Are shoppers abandoning their cart?
Is price or payment options stopping them from checking out?
Are you remarketing to your website visitors?
How are visitors scrolling, clicking, and searching your website?
What else could be stopping you from making sales?

#staysafe :folded_hands: :hand_with_fingers_splayed: