Hi everyone,
so i have had my shopify for about almost two months now. I have dedicated so much time and effort into it. I created a business instagram page, my own logo, bought my own domain, created flyers and discounts and everything I possibly could do. im getting traffic right now without ads for some reason. I have tried ads and all it did was bring a bunch of traffic to my page and no sales. I ended up spending hundreds on ads for no profit and it felt like money out the window. I have talked to companies to help improve my business but they are all so over priced for someone else who is just getting started and not really making money yet. Or its a scam. i dont know what im doing wrong! And its so frustrating because i really like this and want this to work! I know it wont happen over night but i figured i would make atleast one or two sales by now. Can anyone please check my page and see what im doing wrong?
below is my instagram page and my page . I would really appreciate any input to help me improve!
https://www.dasilvasboutique.com
https://www.instagram.com/dasilvasboutique/
Dasilvasboutique is the instagram account name
Hi @Dasilva2022
I suggest adding more boost sales features to your site, such as countdown sales timer, trust badges, sales pop, sticky add-to-cart, etc. You can look at this powerful app AVADA Boost Sales, which can help you add those features easily. Amazingly, the app is free.
If you feel like my answer is helpful, please mark it as a SOLUTION. Let me know if you have any questions!!
Hi @Dasilva2022 , I’m Liz from qikify - Shopify Experts.
I’ve visited your store and have some suggestions.
1. Navigation:
Your navigation/ menu bar is clear and short but it’s quite difficult for customers to find products type and collections. You can set up your mega menu to fit your theme and promote featured products, collections, banners in your menu with flexible widgets.
Highly recommend Smart Menu app to build navigation with a designed template
Example:
- Banner:
I think you should down size it, it’s too big and customers have to scroll down to see your product category. It can make the bounce rate increase.
- Images are important:
- Start with a background. Pay attention to the difference in colors of the product itself and background. Choosing the same color for all collections on your homepage is the easiest way you can try.
- Stick to one style in all of your products. Make them work together, not compete.
- Design a catchy layout. Flatlay is another trend in product photography you couldn’t have missed. Especially, if your target persona is a Millennial or a Gen Z individual, consuming only aesthetically pleasant content.
Example for you:
- Other ways to boost sales for your online store:
- Build trust and motivate customers to buy by using visitor count, sold count (Shopify tools: Sale Kit)
- Create Quick preview pop-up that shows product info (product images, description, color swatches, …) with the add-to-cart button. This makes searching and buying products easier and faster which is a great way to increase the conversion rate. (Shopify app: Quick view)
- Boost sale and increase order value by offering to upsell, cross-sell (Shopify app: Totally FREE Booster Kit)
I hope these suggestions will help you to boost sales and revenue
