Why are my new products showing as sold out?

Topic summary

Multiple Shopify merchants are experiencing an issue where new products display as ā€œsold outā€ despite having correct inventory and location settings. The problem appears to affect both new product listings and variants, with some users reporting it persists even when ā€œcontinue selling when sold outā€ is enabled.

Temporary Workarounds That Helped Some Users:

  • Setting inventory quantity before saving new products/variants (rather than after)
  • Creating entirely new variants instead of duplicating existing ones
  • Checking fulfillment locations under Settings → Shipping and Delivery → General Shipping Rates, ensuring all locations are checked
  • Adding shipping rates for all markets/regions where products should be available
  • For dropshipping apps (CJ, Dsers): Creating separate shipping profiles
  • Checking Settings → Shipping → Manage Products to verify new products are check-marked for the correct warehouse
  • Disabling problematic app embeds in Theme settings

Current Status:
Shopify support acknowledged this as a ā€œknown emerging issueā€ but multiple users report the problem remains unresolved hours later. The ā€œcontinue selling when sold outā€ workaround creates overselling risks. Solutions vary by user, suggesting multiple underlying causes including shipping configuration, fulfillment location settings, market-specific rates, and potentially conflicting third-party apps. Some merchants report significant business impact from lost sales.

Summarized with AI on October 26. AI used: claude-sonnet-4-5-20250929.

Thank you so much, God Bless you!

Where do i even save the variants on this app I just learned how on the drop ship app 3 days ago I thought that took care of it automatically on Shopify but no?! I’m on like day 6 of trying to get my store going while having the flu I need help please

Was your orders fulfilled after you did that? I have the same issues.

This did not help me. I am going insane.

this worked for me 2025

Head over to shipping and delivery – General Shipping Rates – Fulfilment Location and delete all the rates

I’ve been having the same issue, i am using Printify as inventory, and I’ve tried multiple fixes but nothing seems to be working. I’ve adjusted locations, shipping rates, and shipping zones, and I’ve also made sure that ā€œContinue selling when sold outā€ is enabled. Despite all this, I’m still seeing issues with product availability.
The problem is that different items appear sold out depending on the region. Some products are unavailable in certain countries, while others are sold out in different locations. I’ve checked everything multiple times, and I’m not sure what’s causing this inconsistency.
This is becoming a major issue for my business, and I’d really appreciate any advice on how to fix it. Let me know what I should do next—thanks in advance for your help

We are having the same issue currently and it was solved first by the suggestions in the comments and then when it kept happening. We have two different warehouses, but changing the listing’s warehouse directly was still producing the ā€œsold outā€ tag and strikeouts.

We checked these settings: Shipping and Delivery → Main Warehouse (or what your physical warehouse is supposed to be for the item) → Manage Products → Search for the New Product name. Check that the new product is check-marked. Often this is the issue.

PS: once an associate changed all the settings before finding this solution, so double check that the suggested settings in the comments are on.

Hello, if you are using any dropshipping app like CJ dropshipping or Dsers, etc, make sure to create a separate shipping profile to resolve the issue.

I made a video for it as well. Make sure to check it out and let me know if it resolves the issue:

How To Fix CJ Dropshipping ā€œSold Outā€ Issue on Shopify

Thanks bro so much bro.. WORKED !!

It did not work for me.

Found the solution.
We had the same issue—unsure for how long—but most likely lost a lot of money and visitor satisfaction during that time.

After some troubleshooting, we discovered that one of the apps we were using was causing the problem (though we’re still not sure why). We simply disabled the app’s authorization from the Theme > App Embed settings, and surprisingly, that fixed the issue.

Lesson learned: don’t blindly trust new apps. Even one small issue can cost you a lot in lost sales and customer trust.

I’ve chosen not to mention the name of the app because it may have been a one-time issue, and I don’t want to cause long-term harm to their business. Still, I hope this answer helps you if you’re facing a similar problem.