Store owners are experiencing unusually high traffic from Ashburn, VA and Boydton, VA in their analytics, with some reporting these locations accounting for 15% or more of total visits. This traffic originates from Amazon Web Services (AWS) data centers located in these Virginia cities.
Root Causes Identified:
AWS servers hosting various web services and bots
Shopify’s own monitoring bots and speed tests running from these data centers (confirmed by Shopify Support)
Impact:
Skews conversion rate calculations and analytics accuracy
Makes it difficult for small businesses to analyze genuine customer behavior
Proposed Solutions:
Set up filters in Shopify Analytics (Reports > Manage filters) to exclude traffic from these cities by setting “City is not Ashburn/Boydton”
Install the Lucky Orange Heatmaps app for your store and watch this user in real-time. See what it does on your site. Maybe your site just copies another dropshipper seller
The reply from Shopify support. My Ashburn visits have slowed down since I contacted Shopify. but I do still have them, more so while advertising paid ads.
This is actually a common issue, and can be explained due to the location of the Amazon’s Web Service (AWS) servers. Ashburton, VA is the home to these servers which a lot of web services run off of, which is why you’re seeing a spike in traffic come from this location - the bot traffic is running off these servers. There’s no one service at fault, it’s the entire server. Bot traffic can show up in the Sales over time report, and I know this may not be the answer that you want to hear but it’s not possible to remove or stop this traffic from appearing in your Analytics. The best solution for those seeing this type of traffic is to set up filters to remove these sessions so that you just see the traffic that’s relevant to your business.
In order to clear up these results you can set up a filter in your Analytics > Reports by clicking Manage filters and set the filter as follows or seing on the attached video here<>:
How do you block that data? I’ve gotten a lot of store visits from Boydton, VA… like more than half of my store visits. I’m a small business and this is killing my analysis. This is what sent me down this rabbit hole to this post.
also curious. analytics killer, time waster, bot-TECH driven onslaught, fortunately creating problems to wring even more income out of small business owners in the USA, and line Bezos’ pockets with more cash to launch his big pink rocket into space, with Katy Perry.