We have noticed a massive drop in our conversions in the last week. Have gone from 10% conversion to 1% . Still getting over 100 visitis per day. We changed to the dawn theme over a week ago and we did great with sales straight after that for a few days and now we have gone completely dead. We have 2 stores and both have been the similar. Is there an issue with the shopify platform? Can someone please help? I can’t find any shopify support.
AI-generated summary
Sudden, drastic conversion rate drop after switching to the Dawn theme (Shopify’s default theme). Conversion rate (percent of visitors completing a purchase) fell from ~10% to ~1% while traffic remains ~100 visits/day.
Pattern reported across multiple stores: sales improved for a few days post-switch, then went “dead.” This occurred after changing themes about 1–2 weeks ago.
Potential causes discussed:
- A platform or theme-related issue (no evidence confirmed).
- Seasonality: one participant speculates Christmas shoppers may be shifting to Amazon.
Actions taken: outreach to Shopify support. Outcome: support hasn’t provided help or a solution.
No technical details, images, or code are central to the thread; the core change is the move to the Dawn theme.
Status: unresolved. Key questions remain about whether the Dawn theme or external seasonal factors are driving the decline, and no fix or consensus has been identified.
I’m having the same issue, I lowkey think it’s because of Christmas and everyone’s flocking to Amazon…
Hi, we are experiencing the exact same issue having moved to Dawn a couple weeks ago. Same amount of visitors to the site. Sales were good for a couple days and now completely dead. We have reached out for shopify support but no one has been able to help. We’re you able to find a solution?