Why is Google Ads showing double conversions for my online store?

I’ve just set up a shop with the Minimal theme.

Under the Online store > Preferences, I’ve entered my Google UA number

I also selected Enhanced Ecommerce (which I also activated in Google Analytics).

Now I got a sale from Google Ads (all accounts are linked). This shows up as two conversions in Google Ads - but one conversion in Google Analytics.

I’ve tried to look in my source code, but I can only find one g-tag, so I can’t figure out what the problem is or how to fix it.

I tried reading other posts, but they were mostly about duplicate tags.

I hope someone may help.

https://puretime.dk for reference.

@PureTime

Check Google ads conversion window settings if if it’s 1 conversion and showing any repeat rate.

Which window do you mean?

Can you post a screenshot maybe?

@PureTime

Go to google ads in top you will see tools under that conversions then web pages you will see there

Look at screenshot - it seems both Google Shopping and the manual one at the bottom I’ve setup myself both count.

Which one should I change? The bottom one I guess will measure order from all campaign types whereas Shopping will only measure those from shopping campaigns?

I still need to be able to use Google Smart Shopping properly.

Incorrect.

Campaigns will use all conversions that are enabled in the conversion column that sey yes. Some campaign types can choose which conversion action to choose, but in general, it is all.

Only use 1 to avoid double tracking.

Either delete or edit the conversion action and set include conversion to no.

@EmmanuelFlossie @PureTime

what i mean is when you go to conversions in google ads go to the conversion action select that then go to web pages tab which is next to details that is when you click the conversion action example “sale” in that you will see order id of the order placed see that if that is 1 or 2

@EmmanuelFlossie - yes, I thought so. I just wondered which one to delete? The bottom one would count them all, I guess - but I assume the Google Shopping conversion will only count conversions coming from Google Shopping - yes or no?

@vinods - I just did so. When I went to the bottom one (order succes) - it has 1 tag and 1 conversion. When I go the Google Shopping conversion it has 2 tags and 1 conversion.

@PureTime

check if there is any repeat rate ?

go to webpages too inside that

@vinods - but I did? What I stated was the content. See below

Simply set the Analytics one to no.

I would keep the auto generated one from Shopify.

@EmmanuelFlossie Thanks. So I will still count order conversions coming from other sources than Google Shopping even if I set the bottom one from GA to ‘no’?

If Shopify did it correctly yes.

Alternatively, set all your conversion actions to no, and install it from here: https://feedarmy.com/kb/adding-adwords-conversion-tracking-to-shopify/

Then when you are happy that it works correctly, remove the other conversion actions.

A Google Ads campaign, will use all conversion actions, where the conversion column is set to yes to include.

@EmmanuelFlossie - Thanks. I’ll try to set it to no for a start. Otherwise I’ll use your suggested solution. Thanks for helping.

@EmmanuelFlossie I implemented your code from here (https://feedarmy.com/kb/adding-adwords-conversion-tracking-to-shopify/, but have a few questions:

  1. Have you ever seen the "

{% if first_time_accessed %}" function in Shopify not behave properly? I am using your code, and noticing in Google ads that some conversions are showing multiple times for the same order. I know this as the conversion value for the ones that show two conversions is always the subtotal of the order multiplied by two.

  1. Do you know why Google shows “Webpage unknown” for certain orders on the conversion screen?
  1. That would be technically impossible as the order_id is added, so if {% if first_time_accessed %} would fail, because the order id can not change, any additional triggers will be ignored by Google.

So there are two elements in my code that prevent double tracking.

  1. That I don’t know

@EmmanuelFlossie Thank you for quick response! I’ll look into it more on my end.

One question I did have with your code was related to the enhanced_conversion_data variable. In your code, it seems you are declaring this variable with all of the data, but, it doesn’t look like this information is coded to send anywhere. Am I missing something?

That is correct, it is not intended to send anywhere, but to hold the information, so when Google Ads sees a conversion, it then pulls the variable data if you have setup the enhanced conversion as per the instructions.

Perfect. Thank you!