Hi. @DUKShop
you didn’t provide a link, but I found your store.
The first thing i notice is your announcementbar, it seems way to simple. It dosent give any information. Just a simple “welcome to our store” Here you could easily give away some benefits of shopping on your store, like free shipping, handmade product, etc. what works best for your business/product.
The menu on desktop is the “hamburger” menu with 3 lines. In e-commerce its important to have as few clicks as possible, to have a higher conversion rate.
So as it is now, your customers have to do the following.
Click the hamburger menu → click on a menu item.
If you made the menu visible all time, it would just be to click a menu item.
So we can cut down from 2 steps to 1 step at desktop.
Next up is your main slider image. It shows happy people, and a short text "The best memories are made around a table."
If I just landed on your shop for the first time, I might don’t know what you’re selling. The information provided in the image doesn’t tell anything about a “handmade tablecloth” so at this point I wouldn’t be sure what you’re selling.
I also think that it would be a lot better to provide a video, with your table cloths to a party. To let people get the feeling of "The best memories are made around a table."
After the image, you have 2 featured collections. Where you show the products and thats all for the homepage.
Your footer is almost non-visible as it’s just payment logos, and the bar to change the country.
The legal stuff at the bottom is there, but it’s difficult to notice at first sight.
You’re creating-memories page is much better, but it still too generic and boring. A lot of text people probably won’t read and still just images. And you even show the same image as the main image.
Under the tablecloths/placemats/outlet menu item it shows no products. As you have added a filter in the navigation. So you should remove that from the navigation to the products that will show.
else your customers should click the “remove all” to remove the filter you added.
it will definitely have a big impact on your conversion rate, as when people can’t find the product easily they will bounce from the site.
product page:
Your product page is really simple. The images of the products is good, but we need some more feel good images, that get us in the right mood or video that will highlight the product.
Its to basic to say it. And the same goes for the rest of the product page, its just the product and some text, nothing more under the product.
About us page:
I like that you write a lot about it what it is, its history, etc. But you need to make it way more personal.
Show a picture of “Anabela and Jorge” with the products, let us know who runs the business. It will provide more trust, and make the chance for a customer will purchase bigger.
Overall:
My overall rating at the moment will be 2,5/10. Sorry for the low score.
I think it’s a start and you could probably with some smaller changes get a good shop.
but as it is at the moment I think it’s way too basic, I don’t get the personal touch, the right feeling or the mood. So I think a lot will bounce. If you apply some of my advices, i think it would be a better shop. But overall I think it would be best to maybe find someone, who can give your shop the right touch to it.
If you need any other help or want to discuss anything about your shop or its potential, please let me know. I’m always here to assist, and if you’d like, I can offer my expertise to help build a better solution. Feel free to contact me here through a private message.
Best regards
